| |

3 Exceptionally Valuable Tips for Proper Lead Scoring

Another segment in our “Pigs Fly” series is on Lead Scoring: An extremely precise way to measure the warmth of leads before they’re passed from marketing to sales. Lead scoring is a veru efficient form of lead qualification and, in this video, Justin offers up three exceptionally valuable tips on proper Lead Scoring.

Leave a Comment





Want more? Here's some related content

cmos in the boardroom

CMOs in the Boardroom Need Tools, Like a Center of Excellence

Roadblocks for CMOs in the Boardroom A big part of a CMO's job is to...
Data and Analytics COE

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with...
Center of Excellence

Marketo Center of Excellence Best Practices

What is a Marketo Center of Excellence? Centers of Excellence in general hold many benefits...
Agile Infographicv5_wordpress2

4 Ways Marketers Can Get Started with Agile Project Management

Want the full inside scoop on all things marketing project management? Check out our brand-new...
How to Create a PMO

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...
Marketing Center of Excellence (COE)

Center of Excellence: The Tool Great Marketing Teams Wield Skillfully

The Case for a Marketing Center of Excellence The case for a Marketing Center of...
Marketing Playbook | Campaign Playbook

Campaign Playbook Example

Introduction: What is a playbook? We hear the word playbook quite a bit in martech...
MKTP Attribution Part I

Marketing Attribution – How It’s Done in Salesforce: Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see...