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Accelerate! Sales & Marketing Alignment with Account-Based Strategies: Make An Impact

What can you afford to invest in an account that will make the biggest impact?


That might just be the one question that moves your team closer to account-based marketing. You’ve got a short list of accounts you’d really like to close, right? What could you do today to move you a little bit closer tomorrow?

I got reconnected with Andy Paul to talk about what Sales & Marketing alignment really means in terms of account-based strategies. How many emails should you send? How do you personalize 100,000 messages? How do you avoid surprise decision makers at the end of the deal? It was a good conversation and I’d like to share it with you here.

Keep quality, tribe, and process in mind as you move closer to your account-based goals. Build unity through trust. And grab this podcast for the drive. I think you’ll find it time well spent.

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