What can you afford to invest in an account that will make the biggest impact?
I got reconnected with Andy Paul to talk about what Sales & Marketing alignment really means in terms of account-based strategies. How many emails should you send? How do you personalize 100,000 messages? How do you avoid surprise decision makers at the end of the deal? It was a good conversation and I’d like to share it with you here.
Keep quality, tribe, and process in mind as you move closer to your account-based goals. Build unity through trust. And grab this podcast for the drive. I think you’ll find it time well spent.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.