|

Accelerate! Sales & Marketing Alignment with Account-Based Strategies: Make An Impact

What can you afford to invest in an account that will make the biggest impact?


That might just be the one question that moves your team closer to account-based marketing. You’ve got a short list of accounts you’d really like to close, right? What could you do today to move you a little bit closer tomorrow?

I got reconnected with Andy Paul to talk about what Sales & Marketing alignment really means in terms of account-based strategies. How many emails should you send? How do you personalize 100,000 messages? How do you avoid surprise decision makers at the end of the deal? It was a good conversation and I’d like to share it with you here.

Keep quality, tribe, and process in mind as you move closer to your account-based goals. Build unity through trust. And grab this podcast for the drive. I think you’ll find it time well spent.

Leave a Comment





Want more? Here's some related content

How to Build Your Alliances Team

All About Alliances: How to Build a World-Class Partner Program

Introduction Last month we started our partner marketing theme which will wrap up this month....
Dolla Bills Baby: Making It Rain with Marketo's RTP

How to Use Marketo’s Web Personalization Tool to Generate Revenue

What is Marketo's Web Personalization Tool? If you already know this, skip to the next...
MKTP Attribution Part I

Marketing Attribution – How It’s Done in Salesforce: Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see...
Partner Webinar Template

Download: Partner Webinar Template

So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote...
Marketing Attribution Strategy

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what's working and what's not....
Bad CMOs Red Flags

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was...
marketing-strategy

Marketing Strategy Lies: Four Myths That Keep Companies from Growing

What is marketing strategy? People love to talk about strategy. Marketing executives especially love to...
Burning Marketing Budget on MarTech without Strategy

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides...