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Accelerate! Sales & Marketing Alignment with Account-Based Strategies: Make An Impact

May 4, 2017 | Justin Gray | No Comments |

What can you afford to invest in an account that will make the biggest impact?


That might just be the one question that moves your team closer to account-based marketing. You’ve got a short list of accounts you’d really like to close, right? What could you do today to move you a little bit closer tomorrow?

I got reconnected with Andy Paul to talk about what Sales & Marketing alignment really means in terms of account-based strategies. How many emails should you send? How do you personalize 100,000 messages? How do you avoid surprise decision makers at the end of the deal? It was a good conversation and I’d like to share it with you here.

Keep quality, tribe, and process in mind as you move closer to your account-based goals. Build unity through trust. And grab this podcast for the drive. I think you’ll find it time well spent.

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