| |

ME Network Ep 42: Aly Saxe Breaks Down the New Fusion of Content, PR and Marketing

We sat down with Aly Saxe, CEO and Founder of Iris PR, for a wide ranging conversation on a topic that is on the mind of many: how PR can not only successfully support content goals, but wider company initiatives.

Far too often, PR teams can fall into too narrow of a focus on the wrong kinds of wins. Sure, a tweet from an influencer is great and a popular article can be killer, but the true measure of success is whether or not the results align to the company’s goals and objectives.

Aly feels that a lot of companies just aren’t aware the role that PR can play in meeting a company’s goals. Far from just getting ink and push behind initiatives, PR can function as an arm of your team to meet whatever goals you’re measured on, be that driving leads to the top of the funnel or many business objectives that aren’t traditionally associated with PR functions.

A lot of times, people think in terms of “macro” metrics when it comes to PR. We also touched on a topic that was one of the reasons that was central in the founding of Iris: metrics that can measure PR efficiency. One of those is the “success rate” or the amount of outlets or influencers that respond to an overall pitching campaign.

AllyGIF2

Lastly, Aly discussed the role of PR in a topic that’s on everyone’s mind: working with influencers. Most every marketer knows that working with influencers can be a huge boost to a campaign, but many don’t know where to begin. It’s here that PR can function as a bridge between you and the key influencers in your area.

Watch the full video for more great insights into the wide range of roles PR can play in today’s marketing landscape.

Want more? Here's some related content

AllyGIF1(400px)

ME Network Ep 42: Aly Saxe Breaks Down the New Fusion of Content, PR and Marketing

We sat down with Aly Saxe, CEO and Founder of Iris PR, for a wide...
Dan-TyreGIFPerson

ME Network Ep 43: Interview with a Smarketer – HubSpot’s Dan Tyre

It's not often that you get to sit down with a man, a myth, and...
ScottGIF1

ME Network Ep 44: Scott Salkin of Allbound Explains Everything About Channel Marketing

Meet Scott Salkin of Allbound, an experimentalist switching from an agency to a software company....
HayleyGIF1

ME Network Ep 45: Hayley Ringle Has the Scoop on Technology and Entrepreneurship

We sat down recently with Hayley Ringle, reporter at Phoenix Business Journal, to get the...
RussGIF1

ME Network Ep 46: Russ Perry and New Styles in Content Creation

In this episode of the Marketing Evangelist Network, we sat down to discuss content creation...
JerrodGIF1

ME Network Ep 47: Jerrod Bailey and Startup Skillsets

We all know that there's no shortcut to success, and there's no magic formula that...
SangramGIF1

ME Network Ep 48: Sangram Vajre and Account Based Marketing

Account-based marketing is all the rage. Most everyone wants to know what it is, how...
Linda-WestGIF1

ME Network Ep 49: Linda West and Everything Digital Marketing

Digital marketing has screamed to the forefront of most everyone's marketing efforts. Everyone wants to...