| |

ME Network Ep 42: Aly Saxe Breaks Down the New Fusion of Content, PR and Marketing

January 5, 2016 | Justin Gray | No Comments |

We sat down with Aly Saxe, CEO and Founder of Iris PR, for a wide ranging conversation on a topic that is on the mind of many: how PR can not only successfully support content goals, but wider company initiatives.

Far too often, PR teams can fall into too narrow of a focus on the wrong kinds of wins. Sure, a tweet from an influencer is great and a popular article can be killer, but the true measure of success is whether or not the results align to the company’s goals and objectives.

Aly feels that a lot of companies just aren’t aware the role that PR can play in meeting a company’s goals. Far from just getting ink and push behind initiatives, PR can function as an arm of your team to meet whatever goals you’re measured on, be that driving leads to the top of the funnel or many business objectives that aren’t traditionally associated with PR functions.

A lot of times, people think in terms of “macro” metrics when it comes to PR. We also touched on a topic that was one of the reasons that was central in the founding of Iris: metrics that can measure PR efficiency. One of those is the “success rate” or the amount of outlets or influencers that respond to an overall pitching campaign.

AllyGIF2

Lastly, Aly discussed the role of PR in a topic that’s on everyone’s mind: working with influencers. Most every marketer knows that working with influencers can be a huge boost to a campaign, but many don’t know where to begin. It’s here that PR can function as a bridge between you and the key influencers in your area.

Watch the full video for more great insights into the wide range of roles PR can play in today’s marketing landscape.

Leave a Comment





Want more? Here's some related content

Storytelling

Checklist: How to Create a Storytelling Culture

A Storytelling Checklist Stories sell. Stories also unite. In consumer marketing we see compelling stories...
GTM Strategy Workshop

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In...
LMD_NY_WP

The Most Impactful Tips from the Biggest Marketing Minds of 2017

The marketing world moves fast. One minute you think you have a trend nailed, and...
Your High School Clique Business Communication Style

What Your High School Clique Says About Your Business Communication Style

Your High School Clique Business Communication Style When you think about cliche high school cliques,...
Sales Enablement Subframework

How Does Sales and Marketing Alignment Impact Sales Enablement?

Misperceptions of Sales Enablement When I speak with marketing and sales leaders about sales enablement,...
Most Valuable Industries by City

Most Valuable Industries by City | LeadMD

The Highest Industry Payrolls by City Cities are complicated systems that thrive on a network...
thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
Outsourcing

Why "Outsourcing" is the Key to Our Success, and Why It Should Be Yours Too

There’s a popular saying that states the Cobbler’s children have no shoes. I actually wrote...