Back to Basics: The Fundamentals of Successful Automated Campaigns

November 12, 2015 | Justin Gray | No Comments |

Great automated campaigns shouldn’t be a secret. So, we’re spilling the beans.

In this webinar, we cover cutting-edge best practices for campaign automation.

You’ll learn how to:

  • Walk the path of the buyer and aggregate all your data
  • Build effective personas from this data
  • Fuel a content blast-off
  • Determine and track your KPIs
  • Achieve automation domination
  • Develop the optimized programs that will form your “Center of Excellence”

The most important thing you’ll walk away with is an understanding of just how critical it is to establish benchmarks and build processes around them. If you don’t know where you’re at, it’s impossible to know where you’re going. Enjoy!

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