Back to Basics: The Fundamentals of Successful Automated Campaigns

Great automated campaigns shouldn’t be a secret. So, we’re spilling the beans.

In this webinar, we cover cutting-edge best practices for campaign automation.

You’ll learn how to:

  • Walk the path of the buyer and aggregate all your data
  • Build effective personas from this data
  • Fuel a content blast-off
  • Determine and track your KPIs
  • Achieve automation domination
  • Develop the optimized programs that will form your “Center of Excellence”

The most important thing you’ll walk away with is an understanding of just how critical it is to establish benchmarks and build processes around them. If you don’t know where you’re at, it’s impossible to know where you’re going. Enjoy!

Leave a Comment





Want more? Here's some related content

Marketing Campaign Performance

Integrated Marketing Campaign Management for Enterprise Companies

Introduction As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation,...
Marketing Reporting Panel

Marketing Reporting: Tips and Tricks from the Trenches

The State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel...
cmos in the boardroom

CMOs in the Boardroom Need Tools, Like a Center of Excellence

Roadblocks for CMOs in the Boardroom A big part of a CMO's job is to...
Data and Analytics COE

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with...
Center of Excellence

Marketo Center of Excellence Best Practices

What is a Marketo Center of Excellence? Centers of Excellence in general hold many benefits...
Agile Infographicv5_wordpress2

4 Ways Marketers Can Get Started with Agile Project Management

Want the full inside scoop on all things marketing project management? Check out our brand-new...
How to Create a PMO

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...