B2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment –– it’s about whether your organization really needs it and if your company is actually ready for it. Let’s discuss…
When it comes to revenue attribution and planning products, Bizible – an Adobe product – leads the pack. In fact, Bizible helps more than 300 organizations from around the world by delivering insights on demand gen, inbound marketing, account-based marketing and outbound sales, to name a few.
If you’re in the market for a revenue attribution and planning product, and are curious what Bizible has to offer, this is the webinar for you. Hit play on the video below to see Bizible and marketing reporting expert, Drew Smith, explain how Bizible helps marketers report ROI and make better decisions on where to invest.
Time Stamped Show Notes:
00:14 – What attribution is and isn’t
01:59 – Why online and offline touchpoints are the most basic units of measurement for Bizible, and how they get categorized into channels and subchannels
09:18 – A breakdown of Bizible’s out-of-the-box attribution models, including the U-shaped, W-shaped and full-path models, and how to alternate between them
15:25 – Tips on managing sales attribution and incorporating what sales is doing to what marketing is doing
21:00 – Why Bizible isn’t a set-it-and-forget-it tool, and triggers (like digital events) to periodically conduct maintenance and make adjustments
25:10 – Learn about validating data by assigning people to own it. Plus, tips on diagnosing issues and correcting them
32:54 – Everything you need to know about generating reports, including where leads come from, cost per lead, channels that win leads and identifying true ROI
39:18 – How advanced reports allow you to do predictive modeling and why layering business intelligence tools like Tableau, Domo and PowerBI can unlock more data
41:55 – Signs that you’re either ready for Bizible or that it’s not the right time and to hold off. Plus, recommendations on conducting diagnostics tests on channels and data points before making the leap
47:58 – What to know about budgeting for Bizible and why its value hinges on curating it throughout the year
Get the lowdown on how Bizible works by clicking the video above to watch the webinar in its entirety. Still have questions? We got you. Just drop a comment below.
Meet Drew Smith
Drew brings more than a decade of marketing experience to LeadMD. He has led strategy in many different disciplines of marketing such as event marketing, product marketing, sponsorship, email, digital and website, marketing analytics and database management. With experience in both B2B and B2C environments, Drew is a well-rounded marketer with a tool for most applications. Drew thrives when he’s using his analytical skills to troubleshoot complex problems or identify areas of improvement. His favorite business quote comes from the movie “Tommy Boy”: “If you aren’t growing, you’re dying. There’s no third direction." Drew joined the LeadMD team in September 2015. When he isn’t working, you can find him captaining his kickball team, playing flag football, participating in obstacle course races and fun runs, or hiking the mountains of Phoenix, AZ with his dog, Sparky.