Listen to Michael Brenner, CEO of Marketing Insider Group, speaking with our very own CEO, Justin Gray, about ROI or return on investment, quality vs. quantity, and other content marketing tips and strategies at Marketing Nation Summit 2016.
Find out the answers to the following questions:
Topics discussed in this episode:
- What is your take on the hold in relation to ROI?
- How does being both impatient and patient influence you as a content marketing?
- How do you balance out immediacy and what our buyers really want in a strategic way?
- What do your customers want to know?
- Is content marketing more of a velocity play, as in it moves the pipeline along, or is it more of an acquisition play, and it’s building the data base?