Jason Miller: The Art of the Story (Top of Funnel)

The top of the funnel is a lot like rock ‘n’ roll itself: you’ve got to give the people what they want. And, really, that’s what content marketing is all about. Brands either get this, or they don’t.

Pretend you’re fronting a rock band: would you rather be the band that is known for taking audience requests and jamming out with the crowd? Or the guys who insist on sticking to a rigid, predictable setlist each night?

We produced the Monsters of Funnel eBook for savvy marketers. And savvy marketers know that they have to produce content that is interesting, above all else. In this video Jason Miller, Global Content Leader at LinkedIn, breaks down what you need to know about creating killer top-of-funnel content.

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