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Marketing Automation 101 | Lead Scoring

By now if you’re not lead scoring, you’re behind the curve. The interesting point to note that despite the widespread adoption of scoring, few marketers actually use it as a hard and fast rule. What if we pass fewer leads than we have in the past? Gasp! That’s the idea – fewer leads, better quality. It’s scary, I know – but its the evolution of marketing and the number one key to ROI. Check out these basics and follow them.

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