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Marketing Automation 101 | Lead Scoring

December 2, 2012 | Justin Gray | No Comments |

By now if you’re not lead scoring, you’re behind the curve. The interesting point to note that despite the widespread adoption of scoring, few marketers actually use it as a hard and fast rule. What if we pass fewer leads than we have in the past? Gasp! That’s the idea – fewer leads, better quality. It’s scary, I know – but its the evolution of marketing and the number one key to ROI. Check out these basics and follow them.

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