When your buyer is in crisis, the savvy marketers and sellers instinctually know they must pivot. Yet everything you’ve known before might now be different, from your ideal customer to the messaging to reach them to the channels where you’ll find them. Where do you begin? What’s mission critical to address immediately?
These questions were answered in a webinar with LeadMD CEO, Justin Gray; Jon Miller, CEO of Engagio and Dan Frohnen, CMO at Sendoso in a webinar last week. Unfortunately, the internet ate that recording. If you didn’t attend, you can still catch-up on all the best takeaways as each speaker recaps their favorite moments in this quick video.
For a guide on Marketing in a Crisis, check out our free (not even a form to gate it) resource here: https://talk.leadmd.com/marketing-crisis
We’re also capturing the sentiments of B2B buyers in our survey here: https://survey.sjc1.qualtrics.com/jfe/form/SV_e4mVU5loCkyFUtD
Meet Andrea Lechner-Becker
Andrea Lechner-Becker’s bio reads like someone who filled out a what-should-I-be-when-I-grow-up quiz and decided to try every option. Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to managing sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork