Marketing to Buyers in Crisis: How to Position Your Brand When Buyers Buy Again

April 23, 2020 | Andrea Lechner-Becker | No Comments |

When your buyer is in crisis, the savvy marketers and sellers instinctually know they must pivot. Yet everything you’ve known before might now be different, from your ideal customer to the messaging to reach them to the channels where you’ll find them. Where do you begin? What’s mission critical to address immediately?

These questions were answered in a webinar with LeadMD CEO, Justin Gray; Jon Miller, CEO of Engagio and Dan Frohnen, CMO at Sendoso in a webinar last week. Unfortunately, the internet ate that recording. If you didn’t attend, you can still catch-up on all the best takeaways as each speaker recaps their favorite moments in this quick video.

For a guide on Marketing in a Crisis, check out our free (not even a form to gate it) resource here:

We’re also capturing the sentiments of B2B buyers in our survey here:

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