Andrea Lechner-Becker

Marketo vs. Eloqua – A No BS Breakdown of Features and Benefits

Andrea Lechner-Becker / March 15, 2021 / 0 Comments

You sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up.

In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more.

For more MarTech Tea, visit our YouTube Playlist.

Keep watching to find out:

  • A comparison between Eloqua and Marketo, two top marketing automation softwares (1:50)
  • Sizing up setup and residual costs with both Eloqua and Marketo (2:42)
  • Which company offers better integrations (4:02)
  • The download on ease of use between the two (5:59)
  • Why Eloqua has a competitive advantage on Marketo with complex, dynamic content (8:01)
  • What to know about pricing (9:03)
  • And the winner is… (hint: it’s Marketo) (10:43)

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