Marketo vs. Eloqua – A No BS Breakdown of Features and BenefitsAndrea Lechner-Becker / March 15, 2021 / 0 Comments
You sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up.
In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more.
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Keep watching to find out:
- A comparison between Eloqua and Marketo, two top marketing automation softwares (1:50)
- Sizing up setup and residual costs with both Eloqua and Marketo (2:42)
- Which company offers better integrations (4:02)
- The download on ease of use between the two (5:59)
- Why Eloqua has a competitive advantage on Marketo with complex, dynamic content (8:01)
- What to know about pricing (9:03)
- And the winner is… (hint: it’s Marketo) (10:43)