Matt Heinz: Mastering Marketing Accepted Leads

November 16, 2015 | Justin Gray | No Comments |

How many times have you heard this phrase: sales and marketing alignment?

Probably more times than most any band has heard “Freebird!” yelled at their shows.

It’s a topic that almost every marketing blog and personality riffs on. But what does it really mean? How can marketing work efficiently to back up the sales band? In this video, Matt Heinz (CEO of Heinz Marketing) talks about why it’s important to define your buyer universe.

Leave a Comment





Want more? Here's some related content

Perfect Customer Visit

Conduct the Perfect Customer Visit: Before, During and After Tactics

Customers are the lifeblood of any organization. While we all think this, sometimes it remains...
Content Marketing for the Customer Journey

Content Marketing Across Your Customer Journey

Your content is your funnel tour guide. As our Chief Strategy Officer, JT Bricker, said...
Map to Nowhere: Improve Your Customer Journey

Improve Your Customer Journey Through Sales Alignment and Enablement

Are you working inside out? Weird question, I know, but stay with me. Many people...
GTM Strategy Workshop

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In...
It's a Thinker! Our best business advice

The Best Business Advice from Entrepreneurs, Marketers and Thinkers in 2019

Who wants to read, listen, or watch almost eight hours worth of content about entrepreneurship,...
How to Create a PMO

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...
Marketing Playbook | Campaign Playbook

Campaign Playbook – A Marketing Playbook Template

Introduction: What is a Marketing Playbook? We hear the word playbook quite a bit in...