Matt Heinz: Mastering Marketing Accepted Leads

November 16, 2015 | Justin Gray | No Comments |

How many times have you heard this phrase: sales and marketing alignment?

Probably more times than most any band has heard “Freebird!” yelled at their shows.

It’s a topic that almost every marketing blog and personality riffs on. But what does it really mean? How can marketing work efficiently to back up the sales band? In this video, Matt Heinz (CEO of Heinz Marketing) talks about why it’s important to define your buyer universe.

Leave a Comment





Want more? Here's some related content

Top 3 Bad Marketo Habits to Break

As a Marketo expert, I've seen just about everything, from the use of Marketo as...
thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
the-spirit-of-agile_img

The Spirit of Agile Optimization: Better Marketing Sprint Planning

Get agile. Crazy agile. (more…)
Trail

The Six Rules of Content Marketing Success

Look, I’m not going to waste your time here. Despite all the changes and the...
marketing-skill-no-one_img

The #1 Marketing Skill No One Teaches You

Backchanneling. Where the real action happens. (more…)

Part I: Six Reasons Why Your Data Sucks

There once was a marketer of trucks, Who couldn’t report on his marketing bucks. He...