Matt Heinz: Mastering Marketing Accepted Leads

How many times have you heard this phrase: sales and marketing alignment?

Probably more times than most any band has heard “Freebird!” yelled at their shows.

It’s a topic that almost every marketing blog and personality riffs on. But what does it really mean? How can marketing work efficiently to back up the sales band? In this video, Matt Heinz (CEO of Heinz Marketing) talks about why it’s important to define your buyer universe.

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