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ME Network Episode 65: Mark Schaefer—Asking the Right Questions

This week’s episode of Marketing Evangelist Network features Mark Schaefer, globally-recognized blogger, speaker, educator, consultant, and author.  Mark is the man behind the top marketing blog, {grow}, where he’s created a community to help marketers and business people stretch their minds and grow their companies, reputations, impact and profits.  

In this video, Mark and Justin have an engaging chat about the latest trends impacting the B2B marketing world.

Watch Justin and Mark discuss:

  • New ways in universities can use digital marketing and stay current with a rapidly evolving industry
  • Mark’s keen eye for identifying new trends in marketing & his predictions which have the most validity in the near future
  • How to “unleash” content marketing and cut through information density to become the signal rather than adding to the noise
  • Why social sharing is the most important digital marketing metric today
  • Why, as leaders, we need to ask the right questions about where we’re spending our marketing dollarsand what those questions are
  • The role of AI in marketing and where the digital transformation will take us next

Check out more of our Marketing Evangelist Network videos for more industry expert interviews.

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