MENUMENU
| | | |

ME Network Ep.66: Jeff Canada on Technology, Knowledge Gaps, & Operationalizing Marketing Ops

This week’s episode of Marketing Evangelist Network features Jeff Canada, Manager of Global Marketing Operations at Quantcast. Jeff and Justin get into the relationships between Sales and Marketing and how Account-Based Marketing is helping to foster a better connection. 

Watch Jeff and Justin discuss:

  • The role of technology and how it can both help and hurt the alignment between sales teams and marketing operations.
  • Tribal knowledge gaps and the importance of creating a centralized repository to discuss processes, technology, and workflow.
  • The impact of documentation, in all its unsexy glory.
  • How to evaluate tech tools to make informed decisions rather than chasing every shiny new object that promises better results.
  • The delicate balance of letting machines do what machines are best at and letting humans do what humans are best at.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Want more? Here's some related content

Business Intelligence Marketing Mistakes "Ideas"

Three Mistakes Marketers Make When Using Data to Create Business Intelligence

Business intelligence (BI) leverages data to create actionable intelligence that informs an organization’s strategic direction....
thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
Marketing Education Hands-On

The Importance of Being Educational

Benjamin Franklin once said, “An investment in knowledge pays the best interest”. The quote may...
Marketo demographic lead scoring insights

Demographic Scoring: This is How We Do It!

A critical piece of sales & marketing alignment! (more…)
roi-6-steps_img

ROI: 6 Steps for Determining Cost Allocation

Here's why you should already be doing cost allocation. (more…)
Marketo Expert BS Detector

[ freebie ] Marketo “Expert” BS Detector

If they don't walk the walk, you need to walk on by. (more…)