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ME Network Ep 66: Jeff Canada on Technology, Knowledge Gaps, & Operationalizing Marketing Ops

June 15, 2017 | Justin Gray | No Comments |

This week’s episode of Marketing Evangelist Network features Jeff Canada, Manager of Global Marketing Operations at Quantcast. Jeff and Justin get into the relationships between Sales and Marketing and how Account-Based Marketing is helping to foster a better connection. 

Watch Jeff and Justin discuss:

  • The role of technology and how it can both help and hurt the alignment between sales teams and marketing operations.
  • Tribal knowledge gaps and the importance of creating a centralized repository to discuss processes, technology, and workflow.
  • The impact of documentation, in all its unsexy glory.
  • How to evaluate tech tools to make informed decisions rather than chasing every shiny new object that promises better results.
  • The delicate balance of letting machines do what machines are best at and letting humans do what humans are best at.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

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