|

ME Network Ep 67: Tamara McCleary dishes on influencer marketing, social selling and the tech revolution

July 11, 2017 | Justin Gray | No Comments |

This week’s episode of Marketing Evangelist Network features Tamara McCleary, CEO of Thulium, a brand amplification company specializing in B2B social media account-based marketing. Tamara and Justin dig into influencer marketing, social selling, and how the tech revolution is impacting how brands approach marketing.

Watch Tamara and Justin discuss:

  • Why you shouldn’t assume your B2B customers aren’t going to be found on social media.
  • The hottest trend in marketing today – influencer marketing.
  • Why is the common definition of “influencer” missing the mark?
  • How to become a successful B2B relationship builder.
  • How the rapid pace of tech advancements are creating more of a craving for a human touch in marketing.
  • Why the winning strategies for marketing to females are very different than tactics that resonate with males.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Leave a Comment





Want more? Here's some related content

Perfect Customer Visit

Conduct the Perfect Customer Visit: Before, During and After Tactics

Customers are the lifeblood of any organization. While we all think this, sometimes it remains...
Content Marketing for the Customer Journey

Content Marketing Across Your Customer Journey

Your content is your funnel tour guide. As our Chief Strategy Officer, JT Bricker, said...
Map to Nowhere: Improve Your Customer Journey

Improve Your Customer Journey Through Sales Alignment and Enablement

Are you working inside out? Weird question, I know, but stay with me. Many people...
GTM Strategy Workshop

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In...
It's a Thinker! Our best business advice

The Best Business Advice from Entrepreneurs, Marketers and Thinkers in 2019

Who wants to read, listen, or watch almost eight hours worth of content about entrepreneurship,...
How to Create a PMO

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...
Marketing Playbook | Campaign Playbook

Campaign Playbook – A Marketing Playbook Template

Introduction: What is a Marketing Playbook? We hear the word playbook quite a bit in...