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ME Network Ep 47: Jerrod Bailey and Startup Skillsets

February 12, 2016 | Justin Gray | No Comments |

We all know that there’s no shortcut to success, and there’s no magic formula that can create the “perfect” startup. So what does it take to get a startup from idea to reality? We sat down with Jerrod Bailey, Partner and VP of Business Development at Tallwave, to find out.

Jerrod has been in venture-backed startups his entire career, primarily in the B2B space. He’s learned a lot along the way. We sat down to get some of his insights and what he’s learned along the way.

His background and preference is working in early stage tech ventures, because that’s where the most problem solving is required. It’s all about getting to that product/market fit and, by definition, startups aren’t there yet. It’s his job to get them there.

Jerrod has built his career on unlocking the secrets of the early-stage venture. It’s all about answering a single question: how do you take something from an idea, to product/market fit? After you solve that, there are all sorts of agencies come in and help with scaling. But the hard work of determining product/market fit is what Jared and Tallwave excels at.

Tallwave functions as an engine that has development, UI/UX, branding, and sales systems all built for early stage ventures. Whether you’re a startup or a serial entrepreneur, you’re going to need all of those elements, even if you’re unsure what your product/market fit looks like.

With startups, in 100% of cases, there is something wrong. So skillets become very important, especially problem solving.

We also covered what Jerrod’s seeing in current startup trends.

JerrodGIF3

Marketing automation is one of many systems that can instantly affect sales and marketing. But most startups just don’t have the resources to do marketing automation the way it should be done. So, rather than forcing a solution that will do little but collect dust, Jerrod tries to get them started on tools to get them comfortable with automation at a smaller scale. Things like Mailchimp. As they start to grain traction, they can graduate into more mainstream tools

The skills gap rears its head

Jerrod feels that while our universities are producing bright people, they are simply not being trained in “growth hacking” marketing methods. They are simply not taught.

For any entrepreneur, Jerrod suggests going to places like GrowthHackersSalesHacker and subscribe. These sites offer tons of resources for you to learn as you go.

But overall, there’s still a significant skills gap. Right now, it’s up to to the entrepreneur to go out and find sources like Kissmetrics and HubSpot that offer up secrets around modern marketing methods.

Big thanks to Jerrod for sitting down with us. Watch the full video for more insights into startup success.

Links & resources:

Jerrod on Twitter: @jerrodbailey

Jerrod on LinkedIn: Jerrod Bailey

The Company: Tallwave

Latest blog posts from Jerrod: Tallwave Secrets

Thanks for tuning in! Catch the rest of the Marketing Evangelist network here.

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