We all know that there’s no shortcut to success, and there’s no magic formula that can create the “perfect” startup. So what does it take to get a startup from idea to reality? We sat down with Jerrod Bailey, Partner and VP of Business Development at Tallwave, to find out.
Jerrod has been in venture-backed startups his entire career, primarily in the B2B space. He’s learned a lot along the way. We sat down to get some of his insights and what he’s learned along the way.
His background and preference is working in early stage tech ventures, because that’s where the most problem solving is required. It’s all about getting to that product/market fit and, by definition, startups aren’t there yet. It’s his job to get them there.
Tallwave functions as an engine that has development, UI/UX, branding, and sales systems all built for early stage ventures. Whether you’re a startup or a serial entrepreneur, you’re going to need all of those elements, even if you’re unsure what your product/market fit looks like.
With startups, in 100% of cases, there is something wrong. So skillets become very important, especially problem solving.
We also covered what Jerrod’s seeing in current startup trends.
Marketing automation is one of many systems that can instantly affect sales and marketing. But most startups just don’t have the resources to do marketing automation the way it should be done. So, rather than forcing a solution that will do little but collect dust, Jerrod tries to get them started on tools to get them comfortable with automation at a smaller scale. Things like Mailchimp. As they start to grain traction, they can graduate into more mainstream tools
The skills gap rears its head
Jerrod feels that while our universities are producing bright people, they are simply not being trained in “growth hacking” marketing methods. They are simply not taught.
But overall, there’s still a significant skills gap. Right now, it’s up to to the entrepreneur to go out and find sources like Kissmetrics and HubSpot that offer up secrets around modern marketing methods.
Big thanks to Jerrod for sitting down with us. Watch the full video for more insights into startup success.
Links & resources:
Jerrod on Twitter: @jerrodbailey
Jerrod on LinkedIn: Jerrod Bailey
The Company: Tallwave
Latest blog posts from Jerrod: Tallwave Secrets
Thanks for tuning in! Catch the rest of the Marketing Evangelist network here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.