| | |

ME Network Ep 50: David Bruno and Content Marketing

Content is king. Every marketer knows this, but do they know how to engage their audience with meaningful, yet creative content?

Engaging content isn’t about what the marketer wants to tell them, but about what customer whats to hear.

Join Justin Gray, CEO of LeadMD, and David Bruno, Marketing Director at Aptos, as they discuss how to make good content into great content.

David implores us not to get too lost in the science of product marketing, but instead to embrace your creative side. Get to know you clients and draw them out by thinking past the standard structure of content creation. “There’s a whole new would of opportunities open to us,” he explains. “Think like a publisher…what does my audience like?”

It’s a matter of learning buyer personas, but in moderation. Instead develop a well rounded picture of your buyers, not getting bogged down in sophisticated analytics, but stay engaged and creative. Get personal with your customers. Create content with this knowledge, and you’re golden.

For more nuggets of content wisdom, check out the video above!

Links & Resources:

David on Twitter: @davethewavesd

David on LinkedIn: David Bruno

The Company: Aptos

Liked the video? Get more of the Marketing Evangelist network here.

Leave a Comment





Want more? Here's some related content

Podcast Debate

Web Forms: Should They Stay or Go?

A Podcast Debate There's a business analytics tool called Databox and they have a podcast...
key-strengths-every-modern-blog

Key Strengths Every Modern Marketing Team Needs

Have you ever wondered what makes a high performing modern marketing team? This loaded question...
Customer Marketing Best Practices

Customer Marketing Best Practices with Katie Martell

The Unapologetic Truth Teller, Kate Martell If you don’t know Katie Martell, what are you...
Customer Communication Preferences

Customer Communication: Ways to Gather and Leverage Their Preferences

Prioritizing Customer Communication For B2B marketers and sellers, it's sometimes challenging to remember the fundamentals...
Customer Lifecycle Flowchart Example

Customer Lifecycle Marketing

Customer Marketing Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our...
Product Usage Customer Scoring Output Example

Customer Scoring: Churn Scores and Upsell Opportunity Identification

Customer Scoring Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our...
The Cost of Running a Marketing Team Infographic

The Cost of Running a Marketing Automation Team

The Cost of Running a Marketing Department Our clients often ask how much they should...
Email Testing is Important

A B2B Marketing Newsletter That Doesn’t Suck?

Last week(ish) I launched a reimagined LeadMD newsletter. It's targeted toward B2B marketers, but B2C...