Content is king. Every marketer knows this, but do they know how to engage their audience with meaningful, yet creative content?
Engaging content isn’t about what the marketer wants to tell them, but about what customer whats to hear.
Join Justin Gray, CEO of LeadMD, and David Bruno, Marketing Director at Aptos, as they discuss how to make good content into great content.
David implores us not to get too lost in the science of product marketing, but instead to embrace your creative side. Get to know you clients and draw them out by thinking past the standard structure of content creation. “There’s a whole new would of opportunities open to us,” he explains. “Think like a publisher…what does my audience like?”
It’s a matter of learning buyer personas, but in moderation. Instead develop a well rounded picture of your buyers, not getting bogged down in sophisticated analytics, but stay engaged and creative. Get personal with your customers. Create content with this knowledge, and you’re golden.
For more nuggets of content wisdom, check out the video above!
Links & Resources:
David on Twitter: @
David on LinkedIn: David Bruno
The Company: Aptos
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.