| | |

ME Network Ep 50: David Bruno and Content Marketing

Content is king. Every marketer knows this, but do they know how to engage their audience with meaningful, yet creative content?

Engaging content isn’t about what the marketer wants to tell them, but about what customer whats to hear.

Join Justin Gray, CEO of LeadMD, and David Bruno, Marketing Director at Aptos, as they discuss how to make good content into great content.

David implores us not to get too lost in the science of product marketing, but instead to embrace your creative side. Get to know you clients and draw them out by thinking past the standard structure of content creation. “There’s a whole new would of opportunities open to us,” he explains. “Think like a publisher…what does my audience like?”

It’s a matter of learning buyer personas, but in moderation. Instead develop a well rounded picture of your buyers, not getting bogged down in sophisticated analytics, but stay engaged and creative. Get personal with your customers. Create content with this knowledge, and you’re golden.

For more nuggets of content wisdom, check out the video above!

Links & Resources:

David on Twitter: @davethewavesd

David on LinkedIn: David Bruno

The Company: Aptos

Liked the video? Get more of the Marketing Evangelist network here.

Want more? Here's some related content

Pioneering OPR for Healthcare with Eliot Wall

Driven & Co. Ep: 39 – Pioneering a New Operations Intelligence Solution for Doctors with Eliot Wall

 This week on the Driven & Co. podcast, host Justin Gray digs in with...
dco-podcast-blog-ep38

Driven & Co. Ep: 38 – Recruiting Top Talent with Techees

 This week on the Driven & Co. podcast, host Justin Gray welcomes Brianna Rooney...
AllyGIF1(400px)

ME Network Ep 42: Aly Saxe Breaks Down the New Fusion of Content, PR and Marketing

We sat down with Aly Saxe, CEO and Founder of Iris PR, for a wide...
Dan-TyreGIFPerson

ME Network Ep 43: Interview with a Smarketer – HubSpot’s Dan Tyre

It's not often that you get to sit down with a man, a myth, and...
ScottGIF1

ME Network Ep 44: Scott Salkin of Allbound Explains Everything About Channel Marketing

Meet Scott Salkin of Allbound, an experimentalist switching from an agency to a software company....
HayleyGIF1

ME Network Ep 45: Hayley Ringle Has the Scoop on Technology and Entrepreneurship

We sat down recently with Hayley Ringle, reporter at Phoenix Business Journal, to get the...
RussGIF1

ME Network Ep 46: Russ Perry and New Styles in Content Creation

In this episode of the Marketing Evangelist Network, we sat down to discuss content creation...
JerrodGIF1

ME Network Ep 47: Jerrod Bailey and Startup Skillsets

We all know that there's no shortcut to success, and there's no magic formula that...