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ME Network Ep 52: Jon Spenceley and Video Marketing Mastery

LeadMD’s CEO Justin Gray interviews Community Marketing Manager, Jon Spenceley of Vidyard, on the topic of video and its relation to marketing.

Watch the video to get the answers to the following questions and much more:

Topics discussed in this episode:

  • Where are marketers at with video in terms of skills and utilization? Are they still struggling?
  • What are some recommendations to someone who is just getting started with video and isn’t sure what the buyer is looking for?
  • Once data begins to be collected, how would marketers go about making it more effective?
  • What are some of the possible new frontiers for video? Would ABM be involved?

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