This week’s episode of Marketing Evangelist Network features Tony Yang, VP of Demand
Generation and Marketing Operations at Mintigo. In this conversation, Tony shares his thoughts on predictive marketing and the importance of data for marketers.
Watch Tony and Justin discuss:
- The bigger picture of comprehensive ABM & how to determine your business’ ABM
- How some marketers fall into the trap of focusing on insignificant data rather than the data that will help them reach their goals.
- The challenges and strengths of predictive marketing and how to evaluate your tech stack.
- How marketing has moved from a lead generation role into one that helps a business move forward and succeed.
Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.