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ME Network Ep 63: Samantha Stone & the ABM Nitty Gritty

This week’s episode of Marketing Evangelist Network features Samantha Stone, founder and CMO of The Marketing Advisory Network and author of Unleash Possible. Samantha and Justin get into the nitty gritty of Account-Based Marketing, to dig into when it is and isn’t the best
approach.

Watch Samantha and Justin discuss:

  • Why success is not measured by the number of leads you generate.
  • How to recognize and tackle the barriers between sales and marketing so they can work
    together as a cohesive team.
  • How to uncover the things that are actually driving your business forward so you can measure goals and achievements accurately.
  • Why we can’t skip qualitative research and just look at data; informed decision making
    requires both.
  • Why you need to update your persona research every six months.
  • How to decide on your ideal tech stack.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

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