| |

ME Network Ep 63: Samantha Stone & the ABM Nitty Gritty

This week’s episode of Marketing Evangelist Network features Samantha Stone, founder and CMO of The Marketing Advisory Network and author of Unleash Possible. Samantha and Justin get into the nitty gritty of Account-Based Marketing, to dig into when it is and isn’t the best
approach.

Watch Samantha and Justin discuss:

  • Why success is not measured by the number of leads you generate.
  • How to recognize and tackle the barriers between sales and marketing so they can work
    together as a cohesive team.
  • How to uncover the things that are actually driving your business forward so you can measure goals and achievements accurately.
  • Why we can’t skip qualitative research and just look at data; informed decision making
    requires both.
  • Why you need to update your persona research every six months.
  • How to decide on your ideal tech stack.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Leave a Comment





Want more? Here's some related content

Marketing Reporting Panel

Marketing Reporting: Tips and Tricks from the Trenches

The State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel...
cmos in the boardroom

CMOs in the Boardroom Need Tools, Like a Center of Excellence

Roadblocks for CMOs in the Boardroom A big part of a CMO's job is to...
Data and Analytics COE

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with...
Center of Excellence

Marketo Center of Excellence Best Practices

What is a Marketo Center of Excellence? Centers of Excellence in general hold many benefits...
Agile Infographicv5_wordpress2

4 Ways Marketers Can Get Started with Agile Project Management

Want the full inside scoop on all things marketing project management? Check out our brand-new...
How to Create a PMO

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...
Marketing Center of Excellence (COE)

Center of Excellence: The Tool Great Marketing Teams Wield Skillfully

The Case for a Marketing Center of Excellence The case for a Marketing Center of...