| |

ME Network Ep 64: Scott Brinker Talks MarTech Tools, Clouds, & Law—Changing Faster Than Ever

This week’s episode of Marketing Evangelist Network features Scott Brinker, editor of chiefmartec.com, program chair of the renowned MarTech conference and co-founder and CTO of ion interactive. Scott and Justin have an insightful talk about intersection of marketing and technology and how it’s shaping the future of our practices. 

Watch Scott and Justin discuss:

  • The explosion of tools and capabilities marketers are using and how collaboration
    between marketing and IT is fueling martech as new hybrid industry.
  • The state of the marketing tech stack currently and where it will go as we continue to grow and evolve in 2017.
  • How cloud integration tools are conquering challenges and turning technology capabilities into better outcomes for marketers and businesses.
  • Martech law and how technology changes far faster than organizations do and how marketers and leaders can better embrace change in a manageable way.
  • The difference between testing and experimentation in martech.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Leave a Comment





Want more? Here's some related content

Clate Mask Founder Infusionsoft

Rebranding and Entrepreneurship Challenges with Infusionsoft Founder, Clate Mask

On this premiere episode of the Catalyst Podcast, LeadMD CEO, Justin Gray, welcomes Clate Mask...
How to Become a CMO

How to Become a Chief Marketing Officer (CMO)

How to Become a Chief Marketing Officer (CMO) If you are passionate about the field...
gardenofeden

A Story of Business: Trust in the Garden of Eden

As I was allowing a 60 year old Italian man to straight shave my neck...
Demand Generation Drives Revenue

Demand Generation Drives Revenue, But Only When Aligned to Corporate KPIs

The Right Demand Generation Mindset With great visibility, comes great responsibility. In marketing, when this power...
Yellow Brick Road

Event Marketing Best Practices

We are well into event season and in-between the booth setup, after parties, workshops, breakdown,...
Pier to Nowhere: Current State of B2B Marketing

The State of B2B Marketing: A Decade Into Revolution

B2B Marketing Perceptions I’ve spent much of the first part of this year speaking with...

Frankly, Dog Food Tastes like Sh*t: and other revelations about Marketing Automation

When I was six years old, we had a small terrier puppy.  I don’t like...