This week’s episode of Marketing Evangelist Network features Scott Brinker, editor of chiefmartec.com, program chair of the renowned MarTech conference and co-founder and CTO of ion interactive. Scott and Justin have an insightful talk about intersection of marketing and technology and how it’s shaping the future of our practices.
Watch Scott and Justin discuss:
The explosion of tools and capabilities marketers are using and how collaborationbetween marketing and IT is fueling martech as new hybrid industry.
- The state of the marketing tech stack currently and where it will go as we continue to grow and evolve in 2017.
- How cloud integration tools are conquering challenges and turning technology capabilities into better outcomes for marketers and businesses.
- Martech law and how technology changes far faster than organizations do and how marketers and leaders can better embrace change in a manageable way.
- The difference between testing and experimentation in martech.
Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.