MENUMENU
|

ME Network Ep 64: Scott Brinker Talks MarTech Tools, Clouds, & Law—Changing Faster Than Ever

This week’s episode of Marketing Evangelist Network features Scott Brinker, editor of chiefmartec.com, program chair of the renowned MarTech conference and co-founder and CTO of ion interactive. Scott and Justin have an insightful talk about intersection of marketing and technology and how it’s shaping the future of our practices. 

Watch Scott and Justin discuss:

  • The explosion of tools and capabilities marketers are using and how collaboration
    between marketing and IT is fueling martech as new hybrid industry.
  • The state of the marketing tech stack currently and where it will go as we continue to grow and evolve in 2017.
  • How cloud integration tools are conquering challenges and turning technology capabilities into better outcomes for marketers and businesses.
  • Martech law and how technology changes far faster than organizations do and how marketers and leaders can better embrace change in a manageable way.
  • The difference between testing and experimentation in martech.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Want more? Here's some related content

Business Intelligence Marketing Mistakes "Ideas"

Three Mistakes Marketers Make When Using Data to Create Business Intelligence

Business intelligence (BI) leverages data to create actionable intelligence that informs an organization’s strategic direction....
thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
Marketing Education Hands-On

The Importance of Being Educational

Benjamin Franklin once said, “An investment in knowledge pays the best interest”. The quote may...
Marketo demographic lead scoring insights

Demographic Scoring: This is How We Do It!

A critical piece of sales & marketing alignment! (more…)
roi-6-steps_img

ROI: 6 Steps for Determining Cost Allocation

Here's why you should already be doing cost allocation. (more…)
Marketo Expert BS Detector

[ freebie ] Marketo “Expert” BS Detector

If they don't walk the walk, you need to walk on by. (more…)