| |

ME Network Ep 68: Lee Odden Delivers Insights into Influencer Marketing

August 8, 2017 | Justin Gray | No Comments |

This week’s episode of Marketing Evangelist Network features Lee Odden, CEO at TopRank Marketing, author, speaker and man who really needs no introduction. Lee and Justin dive into the myths and truths of influencer marketing, good content strategy, and how to stand out in B2B communications.

Watch Lee and Justin discuss:

  • Content shock and how companies can do a better job with an “attract, engage, convert”
    mindset.
  • Good newsjacking vs. bad newsjacking and how to develop and “infotaining” content
    experience.
  • How to create episodic content that makes people hungry for more.
  • Where to find the low-hanging influencer fruit.
  • Why Facebook is the greatest often-overlooked B2B marketing tool.
  • The debate about gated versus ungated content – which is more effective?
  • Why the biggest trend on the horizon is humanizing tech.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

Leave a Comment





Want more? Here's some related content

How to Build Your Alliances Team
Strategy

All About Alliances: How to Build a World-Class Partner Program

By Fabian Eckstrom-French | November 15, 2018
Introduction Last month we started our partner marketing theme which will wrap up this month....
Dolla Bills Baby: Making It Rain with Marketo's RTP
Technology

How to Use Marketo’s Web Personalization Tool to Generate Revenue

By Andrea Lechner-Becker | November 14, 2018
What is Marketo's Web Personalization Tool? If you already know this, skip to the next...
MKTP Attribution Part I
Data & Business Intelligence

Marketing Attribution – How It’s Done in Salesforce: Part I of III

By Jamie Kirmess | September 18, 2017
Marketing attribution is like going to the gym. You scroll through social media and see...
Partner Webinar Template
Planning / Tactics

Download: Partner Webinar Template

By Andrea Lechner-Becker | October 31, 2018
So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote...
Marketing Attribution Strategy
Data & Business Intelligence / Strategy

Marketing Attribution: How Can It Improve Your Marketing Strategy?

By JT Bricker | August 16, 2018
The BIG Marketing Question Every marketing department needs to understand what's working and what's not....
Bad CMOs Red Flags
Technology

Bad CMOs Say These 3 Things

By Justin Gray | October 30, 2018
The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was...
marketing-strategy
Strategy

Marketing Strategy Lies: Four Myths That Keep Companies from Growing

By JT Bricker | October 3, 2018
What is marketing strategy? People love to talk about strategy. Marketing executives especially love to...
Burning Marketing Budget on MarTech without Strategy
Strategy / Tactics / Technology

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

By Justin Gray | October 25, 2018
Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides...