| |

ME Network Ep 68: Lee Odden Delivers Insights into Influencer Marketing

August 8, 2017 | Justin Gray | No Comments |

This week’s episode of Marketing Evangelist Network features Lee Odden, CEO at TopRank Marketing, author, speaker and man who really needs no introduction. Lee and Justin dive into the myths and truths of influencer marketing, good content strategy, and how to stand out in B2B communications.

Watch Lee and Justin discuss:

  • Content shock and how companies can do a better job with an “attract, engage, convert”
    mindset.
  • Good newsjacking vs. bad newsjacking and how to develop and “infotaining” content
    experience.
  • How to create episodic content that makes people hungry for more.
  • Where to find the low-hanging influencer fruit.
  • Why Facebook is the greatest often-overlooked B2B marketing tool.
  • The debate about gated versus ungated content – which is more effective?
  • Why the biggest trend on the horizon is humanizing tech.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

Leave a Comment





Want more? Here's some related content

Marketing Reporting Panel
Strategy

Marketing Reporting: Tips and Tricks from the Trenches

By Justin Gray | May 9, 2019
The State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel...
cmos in the boardroom
Strategy

CMOs in the Boardroom Need Tools, Like a Center of Excellence

By JT Bricker | April 19, 2019
Roadblocks for CMOs in the Boardroom A big part of a CMO's job is to...
Data and Analytics COE
Data & Business Intelligence / Planning

Step-By-Step Guide to Building a Data and Analytics COE

By Drew Smith | April 18, 2019
Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with...
Center of Excellence
Tactics

Marketo Center of Excellence Best Practices

By Kim Para Allen | April 12, 2019
What is a Marketo Center of Excellence? Centers of Excellence in general hold many benefits...
Agile Infographicv5_wordpress2
Planning

4 Ways Marketers Can Get Started with Agile Project Management

By Stacy Smith | September 8, 2016
Want the full inside scoop on all things marketing project management? Check out our brand-new...
How to Create a PMO
Planning / Technology

How to Create a PMO: Building a Business Case for Centralized PM

By Katelyn Fossen | April 10, 2019
Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...
Marketing Center of Excellence (COE)
Strategy

Center of Excellence: The Tool Great Marketing Teams Wield Skillfully

By Justin Gray | April 5, 2019
The Case for a Marketing Center of Excellence The case for a Marketing Center of...