| |

ME Network Ep 71: Amy Protexter & the Balance of Creativity & Tech

This week’s episode of Marketing Evangelist Network features Amy Protexter, VP of North America Marketing at Insight. Amy and Justin discuss the balance of technology and creativity in marketing today.

In this video, Amy and Justin touch on:

  • Bridging the gap between marketing and IT and why the relationship between the two departments is one of the most important relationships in an organization.
  • Why you shouldn’t look for a tool to add to your techstack, but instead look for a problem that needs to be solved.
  • The marketing trend Amy is most excited about—the B2C experience coming to the B2B world.
  • How big data, predictive analytics, and AI are all helping marketers gain more clarity in their campaigns.
  • The most important factors to consider when it comes to hiring good talent.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Want more? Here's some related content

AllyGIF1(400px)

ME Network Ep 42: Aly Saxe Breaks Down the New Fusion of Content, PR and Marketing

We sat down with Aly Saxe, CEO and Founder of Iris PR, for a wide...
Dan-TyreGIFPerson

ME Network Ep 43: Interview with a Smarketer – HubSpot’s Dan Tyre

It's not often that you get to sit down with a man, a myth, and...
ScottGIF1

ME Network Ep 44: Scott Salkin of Allbound Explains Everything About Channel Marketing

Meet Scott Salkin of Allbound, an experimentalist switching from an agency to a software company....
HayleyGIF1

ME Network Ep 45: Hayley Ringle Has the Scoop on Technology and Entrepreneurship

We sat down recently with Hayley Ringle, reporter at Phoenix Business Journal, to get the...
RussGIF1

ME Network Ep 46: Russ Perry and New Styles in Content Creation

In this episode of the Marketing Evangelist Network, we sat down to discuss content creation...
JerrodGIF1

ME Network Ep 47: Jerrod Bailey and Startup Skillsets

We all know that there's no shortcut to success, and there's no magic formula that...
SangramGIF1

ME Network Ep 48: Sangram Vajre and Account Based Marketing

Account-based marketing is all the rage. Most everyone wants to know what it is, how...
Linda-WestGIF1

ME Network Ep 49: Linda West and Everything Digital Marketing

Digital marketing has screamed to the forefront of most everyone's marketing efforts. Everyone wants to...