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ME Network Ep 71: Amy Protexter & the Balance of Creativity & Tech

This week’s episode of Marketing Evangelist Network features Amy Protexter, VP of North America Marketing at Insight. Amy and Justin discuss the balance of technology and creativity in marketing today.

In this video, Amy and Justin touch on:

  • Bridging the gap between marketing and IT and why the relationship between the two departments is one of the most important relationships in an organization.
  • Why you shouldn’t look for a tool to add to your techstack, but instead look for a problem that needs to be solved.
  • The marketing trend Amy is most excited about—the B2C experience coming to the B2B world.
  • How big data, predictive analytics, and AI are all helping marketers gain more clarity in their campaigns.
  • The most important factors to consider when it comes to hiring good talent.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

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