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ME Network Ep 73: Joe Hyland Delves into People-to-People Marketing

February 7, 2018 | Justin Gray | No Comments |

This week’s episode of Marketing Evangelist Network features Joe Hyland, CMO at ON24. At ON24, Joe embraces big marketing ideas and works to foster the right culture for creativity and innovation. He’s especially passionate about people-to-people, or P2P, marketing—the ability for marketers to interact with their customers and prospects personally and take that to scale. In this conversation, Joe and Justin discuss what’s new at ON24, including demand generation, lead qualification and customer engagement.

 

Also in this video, Justin and Joe discuss:

  • Prioritizing individuals through humanizing B2B marketing efforts
  • Using a 3D grid featuring industry; use cases and personas to determine messaging
  • Working to ensure clean data, and understanding strengths and weakness of current data
  • The art of persuasion (that isn’t through a click or download)
  • Why engagement is what marketing is all about

Still hungry to learn more? Check out our other Marketing Evangelist Network interviews!

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

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