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ME Network Ep 73: Joe Hyland Delves into People-to-People Marketing

This week’s episode of Marketing Evangelist Network features Joe Hyland, CMO at ON24. At ON24, Joe embraces big marketing ideas and works to foster the right culture for creativity and innovation. He’s especially passionate about people-to-people, or P2P, marketing—the ability for marketers to interact with their customers and prospects personally and take that to scale. In this conversation, Joe and Justin discuss what’s new at ON24, including demand generation, lead qualification and customer engagement.

 

Also in this video, Justin and Joe discuss:

  • Prioritizing individuals through humanizing B2B marketing efforts
  • Using a 3D grid featuring industry; use cases and personas to determine messaging
  • Working to ensure clean data, and understanding strengths and weakness of current data
  • The art of persuasion (that isn’t through a click or download)
  • Why engagement is what marketing is all about

Still hungry to learn more? Check out our other Marketing Evangelist Network interviews!

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