This week’s episode of Marketing Evangelist Network features Connie O’Brien. Connie is the CMO at Tungsten Network, where she is responsible for the Tungsten brand and ensuring the firm is at the forefront of the digital transformation of the purchase-to-pay process, with a focus on how the company delights customers through automated, scalable, dynamic and personalized experiences.
Connie has over twenty years of experience driving digital marketing strategies for businesses and has delivered campaigns for brands including GlaxoSmithKline, P&G, Kraft Foods, AXA, John Hancock, AT&T, Vonage, and Verizon.
Also in this interview, Justin and Connie touch on:
- GDPR and implications for marketers from data privacy laws
- The enlargement of the buying committee, and other growth patterns for sales to consider
- The continuing struggle of sales and marketing alignment, and the influence of ABM strategies
- Tips on strengthening relationships between the CMO and members of the C-suite
Looking for more marketing expertise? Check out more of our favorite Marketing Evangelist Network videos!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.