ME Network Ep 74: Connie O’Brien on GDPR, Sales & Marketing Alignment, and More!

This week’s episode of Marketing Evangelist Network features Connie O’Brien. Connie is the CMO at Tungsten Network, where she is responsible for the Tungsten brand and ensuring the firm is at the forefront of the digital transformation of the purchase-to-pay process, with a focus on how the company delights customers through automated, scalable, dynamic and personalized experiences.

Connie has over twenty years of experience driving digital marketing strategies for businesses and has delivered campaigns for brands including GlaxoSmithKline, P&G, Kraft Foods, AXA, John Hancock, AT&T, Vonage, and Verizon.


Also in this interview, Justin and Connie touch on:

  • GDPR and implications for marketers from data privacy laws
  • The enlargement of the buying committee, and other growth patterns for sales to consider
  • The continuing struggle of sales and marketing alignment, and the influence of ABM strategies
  • Tips on strengthening relationships between the CMO and members of the C-suite

Looking for more marketing expertise? Check out more of our favorite Marketing Evangelist Network videos!

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