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ME Network Ep 76: Scott Gainey on ABM, the evolving role of the CMO, and More!

On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Scott Gainey to the show. As CMO of Cherwell Software, Scott drives all marketing activities aimed at increasing the company’s brand within the enterprise service management market, while accelerating pipeline and revenue growth through close collaboration with sales.



In this episode, Justin and Scott discuss:

  • What it takes to have truly successful ABM adoption
  • Organizations agreeing to certain KPIs and benchmarking metrics (and working backwards from there to reach those goals)
  • How to both differentiate a brand while building a pipeline
  • How CMO and marketing roles have evolved into being performance metric focused (and the different ways technology and data helps)
  • Qualities CMOs look for in hiring marketing talent and knowing when it’s time to outsource certain types of work

Looking for more marketing expertise? Check out more of our favorite Marketing Evangelist Network videos!

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