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ME Network Ep 78: Randy Frisch on content performance, AI to increase customer engagement, and More!

This week’s episode of Marketing Evangelist Network features Randy Frisch, Co-founder, President and CMO at Uberflip, a platform that allows marketers to create, manage, and optimize content experiences at every stage of the buyer’s journey. Randy wears many hats at Uberflip, including overseeing the marketing, strategy, operations, sales, and execution of Uberflip’s solution. His focus is to understand customer needs and provide solutions which simplify access to content in today’s digital era.

During this interview, Justin gets the scoop from Randy on:

 

 

  • Why people struggle to integrate content into marketing campaigns, with up to 70% of content going unused
  • Thinking beyond simply creating quality content and why teams must direct more attention to content performance
  • Defining the content experience and questions to ask when strategizing how to structure content on a website
  • The rise of personalization and AI to increase customer engagement
  • Considerations for creating a successful buyer journey, including which touchpoints matter most

If you want to hear more from Randy, he’s also the host of the great podcast, Conex: The Content Experience Show. Plus, keep an eye out for details on the Conex conference, going down August 20-22 in Toronto. Find details here.

Plus, find even more marketing expertise from today’s top executives. Check out our favorite Marketing Evangelist Network videos!

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