|

ME Network Ep 80: Kash Razzaghi on empowering sales and marketing through ABM, and more!

August 21, 2018 | Justin Gray | No Comments |

This week, Justin Gray welcomes Kash Razzaghi, Senior VP at Brightcove, to the Marketing Evangelist Network. Kash, who started his career at Brightcove, has spent more than a decade helping consumers, brands, and businesses connect via digital media. He joined Brightcove’s sales organization in 2006 before leaving in 2012 to start and serve as CEO of Fancred, a digital media platform for sports fans. He rejoined Brightcove in early 2016 and currently serves as SVP of Sales for Digital Marketing and oversees the company’s Customer Success and North American expansion efforts.


During this interview, Justin and Kash cover the sales and marketing gamut, including:

  • Why the secret to making a truly engaging video hinges on telling a really good story (even overriding video quality and length!)
  • Why the AMB trend has serious staying power, and why it shouldn’t be treated as so controversial throughout the industry
  • How sales leads the charge of account-based efforts, and how Kash incentivizes his team to better understand buying committees
  • How to eliminate the Us vs. Them mentality between sales and marketing, and ways they can engage in a more cooperative manner
  • Why marketing attribution is tough for sales to understand, and how ABM can help guide strategies to improve expectations

Are you a sales and marketing leader challenging the status quo? Have a unique story to tell? Apply to become a guest on the Marketing Evangelist Network!

Leave a Comment





Want more? Here's some related content

Hubspot Dan Tyre

Lessons from the Start-Up Trenches with Hubspot’s Dan Tyre

If you've never seen or heard Dan Tyre speak, you're in for a treat. His...
sales and marketing alignment

Sales and Marketing Alignment: Create a Better Interpersonal Relationship

Alignment Beyond Metrics A lot of people talk about sales and marketing alignment. Often, the...
Demand Generation Channels

Demand Generation Channels | Choose the Best Channels for Your Strategy

Marketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in...
Brian Dixon-Start with Your People

Start with Your People | An Interview with Author, Brian Dixon

Author and business coach, Brian Dixon, had two catalysts for changing his approach to business...
How to Network at Trade Shows

How to Build Your Network at Trade Shows

Hey, I'm Becca and I'm New Here Imagine this ... A young woman in her...
LMD-Creative Assets-WP

Marketing Asset Best Practices | Practical Design and Copy Tips

I have a confession to make... I have a hoarding problem. Okay, okay, before you...
oats

Quality (Service) is Like Buying Oats

When I was a kid my father had this plaque hanging on the wall in...