This week, Justin Gray welcomes Kash Razzaghi, Senior VP at Brightcove, to the Marketing Evangelist Network. Kash, who started his career at Brightcove, has spent more than a decade helping consumers, brands, and businesses connect via digital media. He joined Brightcove’s sales organization in 2006 before leaving in 2012 to start and serve as CEO of Fancred, a digital media platform for sports fans. He rejoined Brightcove in early 2016 and currently serves as SVP of Sales for Digital Marketing and oversees the company’s Customer Success and North American expansion efforts.
During this interview, Justin and Kash cover the sales and marketing gamut, including:
- Why the secret to making a truly engaging video hinges on telling a really good story (even overriding video quality and length!)
- Why the AMB trend has serious staying power, and why it shouldn’t be treated as so controversial throughout the industry
- How sales leads the charge of account-based efforts, and how Kash incentivizes his team to better understand buying committees
- How to eliminate the Us vs. Them mentality between sales and marketing, and ways they can engage in a more cooperative manner
- Why marketing attribution is tough for sales to understand, and how ABM can help guide strategies to improve expectations
Are you a sales and marketing leader challenging the status quo? Have a unique story to tell? Apply to become a guest on the Marketing Evangelist Network!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.