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ME Network Ep 53: Jim Williams and Marketing Models Old & New

Jim Williams, VP of Marketing at Influitive, speaks with our very own CEO, Justin Gray, about some of the differences between the old and new marketing models.

Take a peek at the video to discover the answers to the questions below and even some more!

Topics discussed in this episode:

  • Why is advocacy important?
  • How do you create best customers to advocate for you?
  • How do you know a customer is ready to become an advocate?
  • How do you teach marketers to be more “human” today?
  • Are there barriers to advocacy?

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