Jim Williams, VP of Marketing at Influitive, speaks with our very own CEO, Justin Gray, about some of the differences between the old and new marketing models.
Take a peek at the video to discover the answers to the questions below and even some more!
Topics discussed in this episode:
- Why is advocacy important?
- How do you create best customers to advocate for you?
- How do you know a customer is ready to become an advocate?
- How do you teach marketers to be more “human” today?
- Are there barriers to advocacy?
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.