Watch the video, and find out the answers to the following questions and more.
Topics discussed in this episode:
- What is it like working in client departments? Is it dealing more with the day-to-day marketing automation folk or is it more at the strategy level of development?
- For analytical areas, do clients use the marketing automation platform or other software more often?
- Is there a difference between enterprise and smaller companies in terms of organizing analytics?
- How much of a factor is governance in success?
- Is the concept of ABM emerging more in conversation?
- Is there any correlation between analytic platforms and resulting success that is seen across the board?