| |

ME Network Ep 54: Renee Yeager Talks Measuring Marketing Automation Metrics

September 9, 2016 | Justin Gray | No Comments |

Renee Yeager, CEO of Yeager Marketing, has a sit-down with CEO of LeadMD – Justin Gray. They discuss marketing automation and analytics in companies.

Watch the video, and find out the answers to the following questions and more.

Topics discussed in this episode:

  • What is it like working in client departments? Is it dealing more with the day-to-day marketing automation folk or is it more at the strategy level of development?
  • For analytical areas, do clients use the marketing automation platform or other software more often?
  • Is there a difference between enterprise and smaller companies in terms of organizing analytics?
  • How much of a factor is governance in success?
  • Is the concept of ABM emerging more in conversation?
  • Is there any correlation between analytic platforms and resulting success that is seen across the board?

 

 

Leave a Comment





Want more? Here's some related content

Perfect Customer Visit

Conduct the Perfect Customer Visit: Before, During and After Tactics

Customers are the lifeblood of any organization. While we all think this, sometimes it remains...
Content Marketing for the Customer Journey

Content Marketing Across Your Customer Journey

Your content is your funnel tour guide. As our Chief Strategy Officer, JT Bricker, said...
Map to Nowhere: Improve Your Customer Journey

Improve Your Customer Journey Through Sales Alignment and Enablement

Are you working inside out? Weird question, I know, but stay with me. Many people...
GTM Strategy Workshop

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In...
It's a Thinker! Our best business advice

The Best Business Advice from Entrepreneurs, Marketers and Thinkers in 2019

Who wants to read, listen, or watch almost eight hours worth of content about entrepreneurship,...
How to Create a PMO

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...
Marketing Playbook | Campaign Playbook

Campaign Playbook – A Marketing Playbook Template

Introduction: What is a Marketing Playbook? We hear the word playbook quite a bit in...