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ME Network Ep 54: Renee Yeager Talks Measuring Marketing Automation Metrics

Renee Yeager, CEO of Yeager Marketing, has a sit-down with CEO of LeadMD – Justin Gray. They discuss marketing automation and analytics in companies.

Watch the video, and find out the answers to the following questions and more.

Topics discussed in this episode:

  • What is it like working in client departments? Is it dealing more with the day-to-day marketing automation folk or is it more at the strategy level of development?
  • For analytical areas, do clients use the marketing automation platform or other software more often?
  • Is there a difference between enterprise and smaller companies in terms of organizing analytics?
  • How much of a factor is governance in success?
  • Is the concept of ABM emerging more in conversation?
  • Is there any correlation between analytic platforms and resulting success that is seen across the board?

 

 

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