| |

ME Network Ep 54: Renee Yeager Talks Measuring Marketing Automation Metrics

September 9, 2016 | Justin Gray | No Comments |

Renee Yeager, CEO of Yeager Marketing, has a sit-down with CEO of LeadMD – Justin Gray. They discuss marketing automation and analytics in companies.

Watch the video, and find out the answers to the following questions and more.

Topics discussed in this episode:

  • What is it like working in client departments? Is it dealing more with the day-to-day marketing automation folk or is it more at the strategy level of development?
  • For analytical areas, do clients use the marketing automation platform or other software more often?
  • Is there a difference between enterprise and smaller companies in terms of organizing analytics?
  • How much of a factor is governance in success?
  • Is the concept of ABM emerging more in conversation?
  • Is there any correlation between analytic platforms and resulting success that is seen across the board?

 

 

Leave a Comment





Want more? Here's some related content

thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
Outsourcing

Why "Outsourcing" is the Key to Our Success, and Why It Should Be Yours Too

There’s a popular saying that states the Cobbler’s children have no shoes. I actually wrote...
First 90 Days as CMO

Priorities for Your First 90 Days as CMO

Perhaps you just started as CMO or maybe you're a marketer who one day wants...
HayleyGIF1

Get The Scoop on Technology & Entrepreneurship From The Experts

We sat down recently with Hayley Ringle, reporter at Phoenix Business Journal, to get the...
Measure

Marketing Attribution – How It’s Done in Bizible: Part III of III

In case you didn’t already know, you’re reading the third – and final – post...
Start-Up Founder and Investor Talk Success

What Makes a Start-Up Appealing to an Investor?

In this episode of Catalyst, LeadMD CEO, Justin Gray, sits down with Nick Lisette and...
Employee Performance Skill Will

Understanding Employee Performance – Skill-vs-Will

It's no secret that we as bosses and coaches have seemingly hundreds of resources and...
Marketing Center of Excellence (COE)

Center of Excellence: The Tool of Great Marketing Teams

The Case for a Marketing Center of Excellence The case for a Marketing Center of...