| |

ME Network Ep 54: Renee Yeager Talks Measuring Marketing Automation Metrics

September 9, 2016 | Justin Gray | No Comments |

Renee Yeager, CEO of Yeager Marketing, has a sit-down with CEO of LeadMD – Justin Gray. They discuss marketing automation and analytics in companies.

Watch the video, and find out the answers to the following questions and more.

Topics discussed in this episode:

  • What is it like working in client departments? Is it dealing more with the day-to-day marketing automation folk or is it more at the strategy level of development?
  • For analytical areas, do clients use the marketing automation platform or other software more often?
  • Is there a difference between enterprise and smaller companies in terms of organizing analytics?
  • How much of a factor is governance in success?
  • Is the concept of ABM emerging more in conversation?
  • Is there any correlation between analytic platforms and resulting success that is seen across the board?

 

 

Leave a Comment





Want more? Here's some related content

Content Syndication is Confusing

What is Content Syndication in B2B Marketing?

Although you may have heard of content syndication and maybe even used it, many of...
Content Marketing for the Customer Journey

Content Marketing Across Your Customer Journey

Your content is your funnel tour guide. As our Chief Strategy Officer, JT Bricker, said...

Top 3 Bad Marketo Habits to Break

As a Marketo expert, I've seen just about everything, from the use of Marketo as...
thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
the-spirit-of-agile_img

The Spirit of Agile Optimization: Better Marketing Sprint Planning

Get agile. Crazy agile. (more…)