This week’s episode of Marketing Evangelist Network features Brian Carroll, Founder of the B2B Lead Blog, highly visible public speaker, consultant, and author. In this conversation, he shares his thoughts on account-based marketing from the perspective of someone with extensive experience in both marketing and empathy research.
Empathy is our marketing intuition, framing our view of the data and influencing our perspectives in its application.
Topics discussed in this episode:
- How are marketers rounding the corner to a more empathetic, personal approach?
- How can marketers leverage data to get at the heart of what customers really want?
- How is the marketing empathy conversation different from others since the dot-com bust?
- Marketing’s amazing opportunity to drive change beyond demand gen/content marketing
Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!