This week’s episode of Marketing Evangelist Network features Brian Carroll, Founder of the B2B Lead Blog, highly visible public speaker, consultant, and author. In this conversation, he shares his thoughts on account-based marketing from the perspective of someone with extensive experience in both marketing and empathy research.
Empathy is our marketing intuition, framing our view of the data and influencing our perspectives in its application.
Topics discussed in this episode:
- How are marketers rounding the corner to a more empathetic, personal approach?
- How can marketers leverage data to get at the heart of what customers really want?
- How is the marketing empathy conversation different from others since the dot-com bust?
- Marketing’s amazing opportunity to drive change beyond demand gen/content marketing
Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.