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ME Network Ep 61: Andy Paul Talks Sales and Marketing Alignment in an Account-Based World

This week’s episode of Marketing Evangelist Network features Andy Paul, founder of Zero-Time Selling, Inc., and host of the top-rated sales podcast, Accelerate! In this conversation, Andy shares his thoughts on sales and marketing alignment and how it relates to an account-based approach.

Watch Andy’s interview to learn his perspective on the following:

  • What is sales role in customer success?
  • Can team-based selling shift how you reward people for capturing new accounts?
  • Selling starts with your first question – what should it be?
  • Don’t look for the “hack,” instead differentiate yourself.
  • What should people look for to hire the best sales team?

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

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