On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Katie Martell to the show. As the owner of her own consulting firm, Katie Martell On-Demand, it’d be easy to see Ms. Martell as “just another marketing consultant talking about marketing”, but within minutes, it’s obvious what makes Katie so different. An “unapologetic truth teller”, she holds up a mirror to marketing, specifically B2B and SaaS marketing, and asks the hard questions. In this interview, she shares the modern marketing insights she’s gathered.



In this episode, Justin and Katie discuss:

  • How she started and grew a newsletter that people, not only enjoy, but rave about. Sign up and see for yourself here: https://tinyletter.com/katiemartell
  • The role of CMOs (and marketers in general) in 2019
  • How marketers can truly enable the sales process post-opportunity creation
  • Why organizations need to commit as much budget and intentionality to thought development as product development

Our favorite quote from the episode:

Marketers are the drivers of change in the market. They must answer the question for their buyers, “Why change and why now?”

Looking for more marketing expertise? Check out more of our favorite Marketing Evangelist Network videos!

Leave a Comment





Want more? Here's some related content

Marketing Reporting Panel

Marketing Reporting: Tips and Tricks from the Trenches

The State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel...
cmos in the boardroom

CMOs in the Boardroom Need Tools, Like a Center of Excellence

Roadblocks for CMOs in the Boardroom A big part of a CMO's job is to...
Data and Analytics COE

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with...
Center of Excellence

Marketo Center of Excellence Best Practices

What is a Marketo Center of Excellence? Centers of Excellence in general hold many benefits...
Agile Infographicv5_wordpress2

4 Ways Marketers Can Get Started with Agile Project Management

Want the full inside scoop on all things marketing project management? Check out our brand-new...
How to Create a PMO

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...
Marketing Center of Excellence (COE)

Center of Excellence: The Tool Great Marketing Teams Wield Skillfully

The Case for a Marketing Center of Excellence The case for a Marketing Center of...