| |

ME Network Ep 58: Robert Rose Speaks on the Next Wave of Digital Technology

January 13, 2017 | Justin Gray | No Comments |

This week’s episode of Marketing Evangelist Network features Robert Rose, CSO of Content Marketing Institute.

Find out about Buyer Personas more in depth, and how to analyze and research it, so that it can be applied to Content Marketing.

Topics discussed in this episode:

  • How do you know what your buyer is going to gravitate toward?
  • What are people struggling with to develop their own thought leadership production?
  • How should you act when you’re a managing editor?
  • What is the next frontier of content marketing?

Check out more of our Marketing Evangelist Network videos to gain more thought leadership insight!

Leave a Comment





Want more? Here's some related content

Storytelling

Checklist: How to Create a Storytelling Culture

A Storytelling Checklist Stories sell. Stories also unite. In consumer marketing we see compelling stories...
GTM Strategy Workshop

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In...
LMD_NY_WP

The Most Impactful Tips from the Biggest Marketing Minds of 2017

The marketing world moves fast. One minute you think you have a trend nailed, and...
Your High School Clique Business Communication Style

What Your High School Clique Says About Your Business Communication Style

Your High School Clique Business Communication Style When you think about cliche high school cliques,...
Sales Enablement Subframework

How Does Sales and Marketing Alignment Impact Sales Enablement?

Misperceptions of Sales Enablement When I speak with marketing and sales leaders about sales enablement,...
Most Valuable Industries by City

Most Valuable Industries by City | LeadMD

The Highest Industry Payrolls by City Cities are complicated systems that thrive on a network...
thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
Outsourcing

Why "Outsourcing" is the Key to Our Success, and Why It Should Be Yours Too

There’s a popular saying that states the Cobbler’s children have no shoes. I actually wrote...