This week’s episode of Marketing Evangelist Network features Charlie Liang, Director of Marketing at Engagio, a new upstart out of San Francisco, key player in the account-based everything movement, and official LeadMD partner.
Brace for impact, as you launch deeper into account-based knowledge with the answers to these questions and more!
Topics discussed in this episode:
- How is ABM is affecting the digital marketing space?
- What makes ABM different from traditional demand generation?
- Is ABE the same thing as ABM? What’s the fundamental change in thinking?
- What are successful strategies or plays adopted as a result of ABM implementation?
Check out more of our Marketing Evangelist Network videos to gain more thought leadership insight!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.