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ME Network Ep 70: Scott Graham Discusses Steering Growth and Driving Niche Content

This week’s episode of Marketing Evangelist Network features Scott Graham, VP of Marketing at Carjojo. Scott is a growth hacking and digital strategy expert who, along with his team at Carjojo, is turning an activity nearly everyone loathes (car shopping) into a more fun, easy and honest experience.

Watch Scott and Justin discuss:

  • How to create trust with potential customers so they’ll happily move toward the next steps in the buying process.
  • How to optimize each step in your marketing funnel and create the most value.
  • The process of ingraining personalization into your marketing efforts and company culture.
  • Why interest pieces don’t always need a direct call to action.
  • Tips for finding your niche audiences and building genuine connections.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

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