This week’s episode of Marketing Evangelist Network features Jill Rowley, a social selling evangelist, keynote speaker, and strategic business advisor. In December 2017, she joined Marketo as Chief Growth Advisor to evangelize on behalf of the Marketing Nation and expand the company’s digital sales transformation. Jill and Justin discuss her new gig and what she wants marketers to know going into 2018.
Some highlights in the video Justin and Jill touch on:
● The importance of culture readiness for social selling, ABM, and other initiatives
● Why sellers should be at least as socially connected as their buyers are
● The current state of the CMO role and what changes are in store
● How marketing can help sales better know their buyers
● Ways buying (and the buyer!) have changed
Plus, kick off your 2018 right and check out more of our favorite Marketing Evangelist Network videos!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.