| | |

ME Network Ep 72: Jill Rowley on Social Selling, Role of CMO’s Today, and More!

This week’s episode of Marketing Evangelist Network features Jill Rowley, a social selling evangelist, keynote speaker, and strategic business advisor. In December 2017, she joined Marketo as Chief Growth Advisor to evangelize on behalf of the Marketing Nation and expand the company’s digital sales transformation. Jill and Justin discuss her new gig and what she wants marketers to know going into 2018.

Some highlights in the video Justin and Jill touch on:

● The importance of culture readiness for social selling, ABM, and other initiatives
● Why sellers should be at least as socially connected as their buyers are
● The current state of the CMO role and what changes are in store
● How marketing can help sales better know their buyers
● Ways buying (and the buyer!) have changed

Plus, kick off your 2018 right and check out more of our favorite Marketing Evangelist Network videos!

Leave a Comment





Want more? Here's some related content

Clate Mask Founder Infusionsoft

Rebranding and Entrepreneurship Challenges with Infusionsoft Founder, Clate Mask

On this premiere episode of the Catalyst Podcast, LeadMD CEO, Justin Gray, welcomes Clate Mask...
How to Become a CMO

How to Become a Chief Marketing Officer (CMO)

How to Become a Chief Marketing Officer (CMO) If you are passionate about the field...
gardenofeden

A Story of Business: Trust in the Garden of Eden

As I was allowing a 60 year old Italian man to straight shave my neck...
Demand Generation Drives Revenue

Demand Generation Drives Revenue, But Only When Aligned to Corporate KPIs

The Right Demand Generation Mindset With great visibility, comes great responsibility. In marketing, when this power...
Yellow Brick Road

Event Marketing Best Practices

We are well into event season and in-between the booth setup, after parties, workshops, breakdown,...
Pier to Nowhere: Current State of B2B Marketing

The State of B2B Marketing: A Decade Into Revolution

B2B Marketing Perceptions I’ve spent much of the first part of this year speaking with...

Frankly, Dog Food Tastes like Sh*t: and other revelations about Marketing Automation

When I was six years old, we had a small terrier puppy.  I don’t like...