| | |

ME Network Ep 72: Jill Rowley on Social Selling, Role of CMO’s Today, and More!

This week’s episode of Marketing Evangelist Network features Jill Rowley, a social selling evangelist, keynote speaker, and strategic business advisor. In December 2017, she joined Marketo as Chief Growth Advisor to evangelize on behalf of the Marketing Nation and expand the company’s digital sales transformation. Jill and Justin discuss her new gig and what she wants marketers to know going into 2018.

Some highlights in the video Justin and Jill touch on:

● The importance of culture readiness for social selling, ABM, and other initiatives
● Why sellers should be at least as socially connected as their buyers are
● The current state of the CMO role and what changes are in store
● How marketing can help sales better know their buyers
● Ways buying (and the buyer!) have changed

Plus, kick off your 2018 right and check out more of our favorite Marketing Evangelist Network videos!

Leave a Comment





Want more? Here's some related content

How to Build Your Alliances Team

All About Alliances: How to Build a World-Class Partner Program

Introduction Last month we started our partner marketing theme which will wrap up this month....
Dolla Bills Baby: Making It Rain with Marketo's RTP

How to Use Marketo’s Web Personalization Tool to Generate Revenue

What is Marketo's Web Personalization Tool? If you already know this, skip to the next...
MKTP Attribution Part I

Marketing Attribution – How It’s Done in Salesforce: Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see...
Partner Webinar Template

Download: Partner Webinar Template

So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote...
Marketing Attribution Strategy

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what's working and what's not....
Bad CMOs Red Flags

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was...
marketing-strategy

Marketing Strategy Lies: Four Myths That Keep Companies from Growing

What is marketing strategy? People love to talk about strategy. Marketing executives especially love to...
Burning Marketing Budget on MarTech without Strategy

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides...