Meet Scott Salkin of Allbound, an experimentalist switching from an agency to a software company.
You can say Scott has been around the marketing block, from an agency owner to a start-up software founder who recently acquired funding.
Allbound originally started as an agency before switching to a software company less than a year ago after everyone and their moms were sitting in a coffee shop trying to develop agencies of their own.
Salkin also drops facts and other key takeaways regarding channel marketing, an area that doesn’t always get the spotlight it deserves.
Things are never as hard as they seem. Scott gives some easy and helpful suggestions.
You always, always need to learn and pickup new techniques,” he said, “things are always changing and it’s important to adapt. Disrupt normalcy. Change the status quo! Break the expression, “I’ve always done it that way.”
To Scott, that’s a recipe for failure.
Scott gives some quick and concise points on four key areas:
Content Focus on the content. Who is being marketed to? Is it reaching them effectively?
Collaboration The team needs to work together. Everyone should be on the same page.
Customer The customer is sometimes forgotten after the transaction. It’s important to follow up.
Culture. The above C’s need to be synthesized together to form a cohesive community. Putting them into effect produces a culture of success.
According to Scott, even the most advanced tech is useless if not taught properly or personalized for the user.
To find out more, watch the video!
What’s your experience with channel marketing been? Like or dislike? Start a conversation in the comments, or hit us up on Twitter. We’d be stoked to hear from you!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.