| |

ME Network Ep 44: Scott Salkin of Allbound Explains Everything About Channel Marketing

January 20, 2016 | Justin Gray | No Comments |

Meet Scott Salkin of Allbound, an experimentalist switching from an agency to a software company.

You can say Scott has been around the marketing block, from an agency owner to a start-up software founder who recently acquired funding.

Allbound is right in our Silicon Desert backyard, so we invited him over to LeadMD Central to chat.

Allbound originally started as an agency before switching to a software company less than a year ago after everyone and their moms were sitting in a coffee shop trying to develop agencies of their own.

Salkin also drops facts and other key takeaways regarding channel marketing, an area that doesn’t always get the spotlight it deserves.

ScottGIF1

Things are never as hard as they seem. Scott gives some easy and helpful suggestions.

You always, always need to learn and pickup new techniques,” he said, “things are always changing and it’s important to adapt. Disrupt normalcy. Change the status quo! Break the expression, “I’ve always done it that way.”

To Scott, that’s a recipe for failure.

ScottGIF2

Scott gives some quick and concise points on four key areas:

Content Focus on the content. Who is being marketed to? Is it reaching them effectively?

Collaboration The team needs to work together. Everyone should be on the same page.

Customer The customer is sometimes forgotten after the transaction. It’s important to follow up.

Culture. The above C’s need to be synthesized together to form a cohesive community. Putting them into effect produces a culture of success.

ScottGIF3

According to Scott, even the most advanced tech is useless if not taught properly or personalized for the user.

To find out more, watch the video!

What’s your experience with channel marketing been? Like or dislike? Start a conversation in the comments, or hit us up on Twitter. We’d be stoked to hear from you!

Leave a Comment





Want more? Here's some related content

Marketing Automation Migration

Migrating Marketing Automation Platforms: A Step-By-Step Migration Guide

Don't believe the "6 Steps" type articles for this topic. Marketing Automation Platform (MAP) migration...
Marketo vs. Eloqua

Eloqua vs. Marketo: What are the differences and benefits for marketers?

We do a lot of work with companies looking to transition from Eloqua to another...
Pardot vs. Marketo

Pardot vs. Marketo: What are the differences and benefits for marketers?

COVID-19 forced a lot of companies to start taking a serious look at where they're...
Website Audit for Lead Generation

How to Perform a Website Audit for Lead Generation

A website is among the top three most effective B2B lead generation tactics, according to...
Content Syndication is Confusing

What is Content Syndication in B2B Marketing?

Although you may have heard of content syndication and maybe even used it, many of...
tech-stack-infographic

[Infographic] Tech Stack: Combining Powerful Technology & Funnel-Driven Content

Empowering marketers through powerful technology is what we do. At every stage of the funnel,...
Measure

Marketing Attribution – How It’s Done in Bizible: Part III of III

In case you didn’t already know, you’re reading the third – and final – post...