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Stereotyping – The Key to Buyer Personas

December 2, 2012 | Justin Gray | No Comments |

As a marketing automation consulting firm, everything starts and stops with buyer personas, for our own marketing and our clients efforts. To produce any sort of marketing conversation we first have to know who we are talking to. Establishing buyer personas based on similar psychological traits in our buyers will allow us to build trust and connect with our prospects. The first step in the process is stereotyping.

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