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The Intersection of Score and Nurture – Timing

We’ve all heard that timing is everything. It’s the truth – to capitalize on interest we have to understand the buyer and interact with them. When they respond or when they behave in certain patterns, the time is right. Marketing Automation helps us both engage and measure those responses, but as usual the science is in the art of crafting that conversation. This brief video dives into the importance of timing.

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