| |

Finding Your Best Customers: The Role of Lead Nurturing

February 9, 2012 | Justin Gray | No Comments |

Organizations can use Lead Nurturing to develop a conversation with prospects through Lead Nurturing tactics such as targeted communication, calls to action and timed, activity driven interaction. In this video, from our “Pigs Fly” series, Justin discussed how Lead Nurturing enables organizations to uncover patterns that lead to certain commonalities and ultimately identify their target consumers and engage them based upon the prospect’s digital footprint, delivering the call to action most likely to entice the user’s response.

Leave a Comment





Want more? Here's some related content

Top 3 Bad Marketo Habits to Break

As a Marketo expert, I've seen just about everything, from the use of Marketo as...
thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
the-spirit-of-agile_img

The Spirit of Agile Optimization: Better Marketing Sprint Planning

Get agile. Crazy agile. (more…)
Trail

The Six Rules of Content Marketing Success

Look, I’m not going to waste your time here. Despite all the changes and the...
marketing-skill-no-one_img

The #1 Marketing Skill No One Teaches You

Backchanneling. Where the real action happens. (more…)

Part I: Six Reasons Why Your Data Sucks

There once was a marketer of trucks, Who couldn’t report on his marketing bucks. He...