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Finding Your Best Customers: The Role of Lead Nurturing

Organizations can use Lead Nurturing to develop a conversation with prospects through Lead Nurturing tactics such as targeted communication, calls to action and timed, activity driven interaction. In this video, from our “Pigs Fly” series, Justin discussed how Lead Nurturing enables organizations to uncover patterns that lead to certain commonalities and ultimately identify their target consumers and engage them based upon the prospect’s digital footprint, delivering the call to action most likely to entice the user’s response.

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