Do you know how many results come up when you do a Google search, “What is marketing automation?” A measly 295,000,000 results. (Side note: That’s it? Come on, Google. Dig deeper!) 

But seriously, rather than directing you to that scary abyss, LeadMD’s Andrea Lechner-Becker has the answer to two of the most common questions in B2B marketing: what is marketing automation and does it actually work? Pull up a seat, friends. Let’s get The Tea:

Keep watching to find out:

  • Marketing automation (explained in a way we can actually understand) (1:24)
  • The 4 areas marketing automation helps with (2:14)
  • Where marketing automation has gotten off track (3:46)
  • Understanding marketing automation as a bell curve (7:11)
  • Shifting your understanding of what marketing automation offers (8:18)

Leave a Comment

Want more? Here's some related content

Sales and Marketing Alignment Research

How To Choose The Right B2B Marketing Technology For Your Company

We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting...
Content Planning-Also, Beer

Partner Marketing: How to Incorporate Partners Into Your Content Planning

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into...

How COVID-19 inspired an entrepreneur to build Helping Hands Community: Interview with Jeff Miller

Jeff Miller spent the last 10 years of his career at the intersection of technology...

Marketing Automation Platform Comparison Rubric

I was on a webinar hosted by a competitor recently on the topic of choosing...
Michael Balyasny

What Do Hybrid Events Mean for Marketers: Interview with Michael Balyasny

Michael Balyasny is the founder and chief visionary behind Attendify, a software that bridges the...
Dolla Bills Baby: Making It Rain with Marketo's RTP

How to Use Marketo’s Web Personalization Tool to Generate Revenue

What is Marketo's Web Personalization Tool? If you already know this, skip to the next...
Marketo vs. Eloqua

Marketo vs. Eloqua – A No BS Breakdown of Features and Benefits

You sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion:...