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The New Bigger Cost of Bad Data

Let's be honest: nearly every organization struggles with data challenges. Ranging anywhere from ineffective data management solutions to patchy data security to, well, just plain incorrect and outdated data. It's such a common problem that the phrase "bad data" itself...

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ABM Reporting: What Actually F***ing Matters

No matter how often industry pros sound the alarm for adopting all facets of Account-Based Marketing (and Lord knows I’ve done it at every possible opportunity), there is still pushback, fallout and confusion over pretty much every component. Especially when...

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Let's Talk About Marketing Automation Audits

Audits are NOT sexy! In fact, if you Google the word, you get results related to inspections and examinations—BORING. But the truth is that audits can be extremely useful, and it's important not to let the less flashy items fall by the wayside. An audit can...

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Hey Sales, We Need You Writing Content. Mkay?

The typical cycle of content development goes something like this: Executive and/or marketing team comes up with an interesting topic or email campaign idea. Marketing does the writing. Once complete and approved, marketing throws it up on the website and...

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