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What Do YOU Love Most About Marketing?

For some, "it's just marketing," but for others, it's a calling. LinkedIn asked 10 marketing thought leaders what they love most about their jobs. Their answers might surprise you. It's not always about Mad Men and Super Bowl commercials. The reality is...

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ROI: 6 Steps for Determining Cost Allocation

Here's why you should already be doing cost allocation. Not many of us marketers gaze fondly at our calculators, stroking the keys lovingly and crooning, “Soon, my pet, soon we will make beautiful numbers together.” But as much as we like...

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