OUR METHODOLOGY
Marketing Performance, Realized.
Our 3000+ client engagements informed our Performance Marketing Framework, an actionable model tying organizational objectives to outcomes.
No two organizations or marketing departments are the same.
The Performance Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent.
PERFORMANCE MARKETING FRAMEWORK
Take a deeper dive through our framework
Fully understand the industries that you serve, their relative attractiveness and in which you will compete.
Know the buyers and buying committee structure within your accounts and how they go about making purchase decision.
Clearly define and communicate how you will go-to-market to effectively cover the target market and achieve your objectives.
Develop messaging and positioning statements that entice target account and buyer engagement with your brand in solving a buyer-centric problem.
Develop a uniform process for campaign development that allows for cross-functional collaboration in the creation of objective-led campaigns.
Translate the buyers lifecycle into a process by which you manage and influence buyer movement across the organization.
Fully understand the industries that you serve, their relative attractiveness and in which you will compete.
Drive volume and increase velocity of leads into the sales pipeline via a mix of tactics that best aligns with the buyers in your market.
Create sales and marketing alignment through communication and enablement of the sales team that ensures a consistent customer message.
Drive an increased customer lifetime value by activating and enabling your customers throughout their lifecycle.
Attract new partners and enable partner success in a partner program that aligns with your strategy and objectives.
From GDPR to preference centers, managing a compliant program has never been more important.
Develop system/stack strategies and the data that supports them to align with go to market strategies and desired outcomes to be achieved.
Document and develop requirements for the collection, cleansing, and storage of data across systems and functions.
Put your technology investments to work by implementing to achieve strategic objectives and creating flawless integration.
Define what objectives are for your go to market organization to align structure and role definitions to desired outcomes.
Change can be hard, but with a human-first approach, anything is possible. Together, we'll ensure your organization's people are ready and eager for progress.
Give everyone on your team the tools to be their best!
