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Transform Marketing into a Revenue Engine

Organizations share one common objective; hit major revenue milestones. Prepare to exceed those targets, through the revenue acceleration framework.

ELEVATE YOUR PROCESSES, TECH & TALENT THAT YIELDS IT

Revenue Acceleration Framework

Through this framework, you'll discover true evolution of your marketing spend, into one that drives revenue growth across your organization.

Strategy Pillar

Develop informed strategies that act as a compass to clear marketing results and revenue acceleration.

Objectives & KPIs

Create alignment within the organization to drive focus and effort towards the critical strategies and tactics for revenue acceleration.

Target Market Research

Fully understand the industries that you serve, their relative attractiveness and in which you will compete.

ICP & Account Segmentation

Have deep knowledge of, and about, all the accounts in your market, their fit for your offerings and their value to the organization.

Buyer Process & Personas

Know the buyers and buying committee structure within your accounts and how they go about making purchase decision.

Brand Strategy

Create and activate a brand that aligns with your strategic objectives, communicates your unique value and resonates with your target market.

Competitive Intelligence

Have a pulse on the competitive landscape where you compete and understand how that evolving landscape impacts and shapes your strategy.

Go-to-Market Strategy

Clearly define and communicate how you will go-to-market to effectively cover the target market and achieve your objectives.

Planning Pillar

Transform from vision to revenue through proven best practices, planning frameworks, and playbooks.

Messaging & Positioning

Develop messaging and positioning statements that entice target account and buyer engagement with your brand in solving a buyer-centric problem.

Organization Design

Organize the sales and marketing team in a structure that supports your go-to-market strategy and aligns with objectives.

Budget Planning

Ensure your budgeting process allows for deployment of resources that aligns with your strategy and achieves objectives.

Content/Asset Planning

Build a content/asset planning process that enables objective-based development that aligns with your strategy.

Campaign Planning

Develop a uniform process for campaign development that allows for cross-functional collaboration in the creation of objective-led campaigns.

Lifecycle Planning

Translate the buyers lifecycle into a process by which you manage and influence buyer movement and maintain visibility across the lifecycle.

Sales Process

Align the sales process to the buyer process to enable increased sales velocity and maximize deal size.

Sales Enablement

Empower and enable the sales team to drive revenue acceleration by developing a process that aligns with and reinforces the strategy.

Tactics Pillar

Cut through the clutter by driving actionable, high-performance marketing tactics that yield real results.

Demand Generation

Drive volume and increase velocity of leads into the sales pipeline via a mix of tactics that best aligns with the buyers in your market.

Account Based Marketing

Fully understand the industries that you serve, their relative attractiveness and in which you will compete.

Field Marketing

Enable a dispersed sales function with the localization of marketing strategies and tactics to align with unique market needs.

Customer Success

Drive an increased customer lifetime value by activating and enabling your customers throughout their lifecycle.

Partner Enablement

Attract new partners and enable partner success in a partner program that aligns with your strategy and objectives.

Corporate Marketing

Create customer and prospect awareness and steward your brand both internally and externally.

Sales Development

Create sales and marketing alignment through communication and enablement of the sales team that ensures a consistent customer message.

Technology & Data

Build innovative and seamless customer experiences by wielding expertise within the industry’s top software platforms.

Business Intelligence

Provide actionable insight across the business to enable development of informed strategies and planning and tactical visibility.

Workflow Definition & Alignment

Align business process and data workflow strategies to the objectives of the organization.

Compliance Strategy

Identify areas of needed data compliance and desired level of compliance to each to allow compliance strategy development.

System/Stack Strategy

Develop system/stack strategies that align with go to market strategies and desired outcomes to be achieved.

Data Integration Architecture

Design a cross-platform architecture and data integration plan connecting the vital data points across revenue operations tech stack.

Data Planning

Document and develop requirements for the collection, cleansing, and storage of data across systems and functions.

Workflow Design

Clearly map out and document data management and workflow processes to enable business process and data visibility.

System/Stack Planning

Align system/stack requirements to system/stack strategy including current and desired state and roadmap for migration.

Analytics & Dashboards

Inform strategy and planning and create visibility into tactic performance with data analytics and dashboards build around objectives.

System/Stack Implementation

Put your technology investments to work by implementing to achieve strategic objectives and creating flawless integration.

System/Stack Optimization

Ensure your systems are operating in a way that enables optimal execution and visibility into objective outcomes.

Technical Development

Enable effective system and data orchestration with technical development that aligns with data and system strategies.

Digital Asset Development

Power your marketing and sales enablement efforts with digital assets that align with your strategic objectives.

Talent Amplification & Change Management

Improve your talent and organizational performance by enhancement through training, team skills analysis, and enabling your best resource - your people.

Organizational Objectives

Define what objectives are for your go to market organization to align structure and role definitions to desired outcomes.

Cultural & Impact Analysis

Align business process and data workflow strategies to the objectives of the organization.

Risk Assessment

Determine what risk might present themselves during an organizational change or alignment.

Needs Assessment & Gap Analysis

Assess what your organizational need are in implementing your strategies and identify existing gaps to needs.

Communication Strategy

Strategize how, when, what and to whom you will communicate with through an organizational change or update.

Roles & Responsibilities

Define what roles are needed and how their responsibilities align with those of the organization.

Talent Assessment

Assess current talent strengths and gaps in regards to how they support the overarching strategy of the organization.

Communication Plan

Create a playbook for the communication channels and tactics to be deployed to communicate effectively across the organization.

Risk Management Plan

Determine how risk will proactively be managed to ensure uninterrupted productivity and organizational effectiveness.

Activation

Activate your talent whether in time of transition or steady state.

Recruiting & Selection Process

Tailor your requiting and selection process to most effectively attract and select talent that best aligns with your strategies and objectives.

Training & Development

Continuously train and develop talent to enable growth and skillsets that align with your organizational objectives.

Enablement

Develop a treasure chest of tools and resources to enable talent aligned to the execution of revenue-generation activities.

Performance Management

Assess how well employees are doing against their goals to help drive revenue and growth within your organization, and/or what they contribute to driving out costs.