OUR METHODOLOGY

Marketing Performance, Realized.

Our 3000+ client engagements informed our Catalyst Marketing Framework, an actionable model tying organizational objectives to outcomes.

Catalyst Marketing Framework

No two organizations or marketing departments are the same.

The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent.

CATALYST MARKETING FRAMEWORK

Take a deeper dive through our framework

Strategy Pillar

Develop informed strategies that act as a compass to clear marketing results and revenue acceleration.

Market Landscape

Fully understand the industries that you serve, their relative attractiveness and in which you will compete.

Audience Research

Know the buyers and buying committee structure within your accounts and how they go about making purchase decision.

Go-to-Market

Clearly define and communicate how you will go-to-market to effectively cover the target market and achieve your objectives.

Planning Pillar

Transform from vision to revenue through proven best practices, planning frameworks, and playbooks.

Messaging & Positioning

Develop messaging and positioning statements that entice target account and buyer engagement with your brand in solving a buyer-centric problem.

Campaign Planning

Develop a uniform process for campaign development that allows for cross-functional collaboration in the creation of objective-led campaigns.

Lifecycle Planning

Translate the buyers lifecycle into a process by which you manage and influence buyer movement across the organization.

Tactics Pillar

Cut through the clutter by driving actionable, high-performance marketing tactics that yield real results.

Demand Generation

Drive volume and increase velocity of leads into the sales pipeline via a mix of tactics that best aligns with the buyers in your market.

Customer Success

Drive an increased customer lifetime value by activating and enabling your customers throughout their lifecycle.

Sales Enablement

Create sales and marketing alignment through communication and enablement of the sales team that ensures a consistent customer message.

Account Based Marketing

Fully understand the industries that you serve, their relative attractiveness and in which you will compete.

Field Marketing

Enable a dispersed sales function with the localization of marketing strategies and tactics to align with unique market needs.

Partner Enablement

Attract new partners and enable partner success in a partner program that aligns with your strategy and objectives.

Technology & Data

Build innovative and seamless customer experiences by wielding expertise within the industry’s top software platforms.

Tech & Data Strategy

Develop system/stack strategies and the data that supports them to align with go to market strategies and desired outcomes to be achieved.

Tech & Data Planning

Document and develop requirements for the collection, cleansing, and storage of data across systems and functions.

Tech & Data Implementation

Put your technology investments to work by implementing to achieve strategic objectives and creating flawless integration.

Talent Amplification & Change Management

Improve your talent and organizational performance by enhancement through training, team skills analysis, and enabling your best resource - your people.

Organizational Alignment

Define what objectives are for your go to market organization to align structure and role definitions to desired outcomes.

Change Management

Change can be hard, but with a human-first approach, anything is possible. Together, we'll ensure your organization's people are ready and eager for progress.

Enablement

Give everyone on your team the tools to be their best!