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Everything old is new again, that adage is certainly true of ABM, and the same goes for one of the leading Account Based tactics, print, and mail. The key, of course, is transforming this tried and true channel through a modern lens to create highly personalized campaigns that inspire action. LeadMD and Sendoso reside at the intersection of technology and tangibility.
Sure, content is king – but with so much noise in the digital world, how do you ensure that your content retains its crown? The answer is, of course, by creating personalized experiences for your buyers. LeadMD partners with Showpad to ensure the content monarchy is never toppled.
Not only was Terminus at the center of the #flipmyfunnel movement, but they were one of the first to provide marketers with tools to execute against their ABM strategy via highly effective tactics. LeadMD’s ABM strategies leverage Terminus to ensure your target accounts are surrounded with personalized messaging.
To have a conversation with your buyer, you have to create experiences that matter to them. Create engagement that cuts through the clutter. Once you’ve developed a truly aligned content and messaging strategy you want a platform that makes that content come alive. LeadMD partners with Uberflip to do just that.
Channel sales, one of the most profitable and difficult to manage go-to-market strategies. LeadMD has worked with some of the largest ISV and VAR’s in the world to ensure that distributed sales teams are enabled with the tools they need for success. By leveraging Allbound, we are able to ensure partner success while avoiding cumbersome technology or outdated process.
It’s easy to overlook the massive production process necessary to empower today’s best in class content marketing teams until the structure topples under its own weight. LeadMD partners with ClearVoice to ensure the content processes we design are supported by a powerful platform that also ensures efficiency and alignment.
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