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SCOTTSDALE, AZ–(Marketwired – Feb 11, 2014) – LeadMD, specialists in marketing automation and CRM consulting services, today announces it will partner with Kapost to provide marketers with a data-driven, results-based content marketing option. The collaboration will join the award-winning lead generation expertise of LeadMD with the leading content marketing technology and insight of Kapost. Now LeadMD customers will be able to view how individual content assets perform and use these insights to inform future decisions around content production, targeting and distribution.
“This platform is simply essential in creating a repeatable content marketing model,” said Justin Gray, CEO of LeadMD. “Many marketers are still using simplistic tools like Google Docs and email to collaborate on content, and the result is bland copy, poor visibility across the organization and frustration among sales and marketing teams. The joint offering between LeadMD and Kapost couples software and services, which not only overcomes operational challenges, but also augments the creation process with engaging conversational content and analytical feedback. As a result, our clients experience much more success due to the effective creation of content that was strategically designed and deployed to particularly targeted prospects.”
Kapost guides marketers through the content marketing planning stages including approvals and editorial calendars, managing distribution across numerous channels (blogs, video and social) and gathering analytical performance metrics. This powerful technology is enhanced by LeadMD’s value proposition of seasoned marketing automation consultants who know what works and what doesn’t to bring a new way of putting content creation in context.
As part of the partnership, LeadMD will provide the Kapost platform to all of its extended management level customers on professional plans or greater. LeadMD will also devote extensive resources toward client content marketing. In turn, Kapost will bridge the gap between LeadMD clients and their content needs by offering expertise on operational efficiency and the tie-in to systems like Marketo and Salesforce.com. Since content can be directly published from Kapost, LeadMD customers will be able to use data from the platform to improve their content programs.
“LeadMD is such a great resource for companies who are trying to move away from ‘guess and blast’ marketing to data-driven marketing that drives revenue,” said Toby Murdock, co-founder and CEO of Kapost. “As marketers move toward creating buyer-centric content, Kapost provides an excellent platform for LeadMD to serve the needs of specific buyers at every stage of the cycle — even if they’re spread across teams, regions and disciplines. We connect the process, strategy and technology it takes to build a content factory.”
LeadMD is a full-service marketing and sales consulting firm specializing in conversational marketing and revenue performance management. With deep expertise in Marketo, Salesforce.com and respective integration, LeadMD helps businesses make sense out of marketing automation and increase revenue by developing, streamlining, and maximizing any lead generation program.
LeadMD and LeadMD Navigate and associated logos are trademarks of LeadMD, Inc. All other trademarks are the property of their respective owners.
The Kapost Content Marketing Platform enables companies to efficiently produce more compelling content, grow traffic and sales. Kapost’s platform features include: the ability to generate quality content ideas, effectively manage the content production and distribution process, drive traffic through influencer relationships and make better decisions from insightful analytics. Customers include: L’Oreal, TripAdvisor, Fortune and The Discovery Channel. Kapost is located in Boulder, CO. Learn more at www.kapost.comand follow them on Twitter @Kapost.