LeadMD Benchmarks Marketing Automation Performance for 2012

(Scottsdale, Ariz. March 12, 2013) — LeadMD, specializing in marketing automation and CRM consulting services, has reviewed the performance data of their client base from all of 2012, and has captured tremendous growth metrics. Overall, LeadMD clients saw growth in key areas including the number of qualified leads and conversion rates, making it one of the most successful years on record.

“LeadMD has taught us what really matters when it comes to lead nurturing, analytics, and true ROI. They assist us in making the most of the advanced Marketo features, ” says, Aimee Miller, VP of marketing for AppFolio. “We hit all of our marketing goals in 2012 and expect 2013 to be even bigger.”

Customers look to LeadMD for assistance in implementing complex marketing automation and CRM software, creating an integrated lead management model, and creating and managing programs that engage customers around the globe.

Here are just a few client highlights from 2012:

  • Customers experienced a 48 percent lead to customer conversion rate, compared to the industry average of 30 percent
  • 96 percent of marketing spend was attributed to marketing automation vs. the 57 percent industry average
  • Clients achieved 99 percent of target revenue plans vs. the 76 percent industry average
  • Clients saw 328 percent higher number of qualified marketing leads since they began using LeadMD

“We’re grateful to our clients for allowing us to review their performance data in order to help establish marketing automation community benchmark and improve in this young, but rapidly growing space,” says Justin Gray, CEO of LeadMD. “Our goals is to enter into a true partnership with our clients, helping them navigate what can be a very complex platform and methodology while achieving the maximum benefits of their investment. Benchmarking reports like this helps all marketers better understand where our entire marketing automation industry is and where it can go.”

LeadMD also found that customers experienced a 285 percent annual growth rate once the Marketo platform was fully implemented. On average the implementation process took only 32 days compared to the industry average of 45 days.

About LeadMD

LeadMD is a marketing services firm specializing in lead generation and marketing performance management. Founded in 2010, LeadMD is a full service marketing solution that helps marketers make sense out of marketing automation and CRM. With deep expertise in Marketo, Salesforce integration, and in how to shape a strong working funnel, LeadMD can develop, streamline, and maximize any lead generation program. For more information, please visit www.leadmd.com. Find us on: Twitter, Facebook, LinkedIn, Vimeo & YouTube.


Media/Analyst Contact:
Aly Saxe

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