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(Phoenix, Ariz. April 5, 2013)— LeadMD, a specialist in marketing automation services, is excited to congratulate its’ customers TAB Bank and Ricoh for earning spots as finalists in the third annual Marketo Revenue Performance Excellence Awards. The “Revvies” recognize and celebrate companies that are using the Marketo platform to push outside the bounds of existing markets and away from entrenched players. TAB Bank was named a finalist in the Most Dramatic Business Impact category and Ricoh in the Exceptional Product Usage category. Both companies achieved noteworthy marketing automation results while workingin partnership with LeadMD.
Marketo’s Revvie finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact. Finalists will be celebrated on April 10th, 2013 at the 2013 Marketo Summit in San Francisco, where LeadMD is a Titanium Sponsor. As the only marketing automation company to have 100 percent of its’ consultants Marketo certified, LeadMD has exemplified partner excellence since 2010. Tab Bank’s and Ricoh’s successes with the Marketo platform are a testament to LeadMD’s knowledge of the platform, customer service, and marketing thought leadership.
“It takes hard work, time, and focus to really get the most out of any marketing automation platform, and these two companies have proved why it benefits to do so,” said Justin Gray, CEO of LeadMD. “We couldn’t be more excited for our customers. This recognition is well deserved and we’re pulling for both to take home wins from the Marketo Summit.”
TAB Bank initially implemented Marketo with an eye on expanding their still-young lead generation and nurturing programs. With LeadMD’s help, TAB Bank now benefits from a 100 percent increase in the visibility of campaign ROI, revenue cycle modeling and funnel-based revenue projections, and an enhanced lead management structure that has led to stronger conversions. TAB Bank has also dramatically adjusted their sales model as a result of metrics provided by the Marketo platform, with an increased lead flow that is double its previous rates.
LeadMD also found that customers experienced a 285 percent annual growth rate once the Marketo platform was fully implemented. On average the implementation process took only 32 days compared to the industry average of 45 days.
Similarly, after implementing Marketo, Ricoh Americas Corporation teamed with LeadMD to ensure the company was leveraging the full capabilities of the marketing automation platform. LeadMD provided valuable insight and direction – both guidance using the system and overall marketing strategy – that helped Ricoh to quickly get off the ground and experience immediate results. Today, Ricoh is fully leveraging Marketo and executing successful marketing campaigns. As a result, Ricoh is now seeing a healthy increase in successful lead qualification.
LeadMD is a marketing services firm specializing in lead generation and marketing performance management. Founded in 2010, LeadMD is a full service marketing solution that helps marketers make sense out of marketing automation and CRM. With deep expertise in Marketo, Salesforce integration, and in how to shape a strong working funnel, LeadMD can develop, streamline, and maximize any lead generation program. For more information, please visit www.leadmd.com. Find us on: Twitter, Facebook, LinkedIn, Vimeo & YouTube.