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PHOENIX, Arizona. (November 14, 2012)— LeadMD, specializing in marketing automation and CRM consulting services, and a Marketo Premier Partner, announces its inclusion in the Marketo LaunchPoint ecosystem. Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media and lifecycle marketing. In an effort to help Marketo users achieve results faster and more successfully, LeadMD is opening up access to its library of best practices, content and campaigns to aide in its customer’s marketing success.
“LeadMD has always said that the key to marketing automation success is harnessing the community. Marketo has done a brilliant job of enabling this through LaunchPoint,” says Justin Gray, CEO of LeadMD. “Having the ability to offer our customers tried and true content through Marketo LaunchPoint will help them to see success more quickly. This new ecosystem is going to be an essential tool in helping services teams like ours build and deliver campaigns that make our customers more successful.”
Marketo LaunchPoint is one of the five pillars of Marketo’s recently announced Marketing Nation, the convergence of people, ideas and technology that empowers marketers across the world to succeed like never before with a complete marketing platform. The Marketing Nation taps into the experience of more than 2,000 of Marketo’s customers and its 21,000 powerful users, who can now pool their knowledge to help other customers find and use the best marketing solutions.
As part of the LaunchPoint ecosystem, LeadMD will provide tools to help customers build upon ideas and other successful campaigns that have already realized success. The participation will help speed up delivery by essentiality taking winning processes from one campaign and integrating them into another.
“This is what our customers have been waiting for,” says Robin Bordoli, vice president of partner ecosystems at Marketo. “Opening up access to these resources gives our customers a successful and trusted network of solutions that they can expertly integrate into their existing marketing programs. We rely on partners like LeadMD to propel this forward and be an integral part of this new ecosystem.”
As part of an effort to educate users, LeadMD is an Innovation Sponsor of the Take Your Marketing From Good to Great Virtual Conference today. Justin Gray will be participating in the Close More Deals with Lead Data: The Lifeblood of Marketing roundtable during the event.
LeadMD is a marketing services firm specializing in lead generation and marketing performance management. Founded in 2010, LeadMD is a full service marketing solution that helps marketers make sense out of marketing automation and CRM. With deep expertise in Marketo, Salesforce integration, and in how to shape a strong working funnel, LeadMD can develop, streamline, and maximize any lead generation program. For more information, please visit www.leadmd.com. Find us on: Twitter, Facebook, LinkedIn, Vimeo & YouTube.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal’s 3rd annual “Next Big Thing List,” one of “America’s Most Promising Companies” by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
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