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Marketing and Sales Consulting Firm Earns Silver Case Study Award for its Content Marketing Achievements in Partnership with ReachForce
(Scottsdale, Ariz. — Nov. 5, 2013) — LeadMD, specializing in marketing automation and CRM consulting services, has been named a Silver winner for content marketing in The 2013 Davey Awards. The winners, selected by the International Academy of the Visual Arts (IAVA), were chosen from nearly 4,000 entries from around the world.
LeadMD was honored for its work with ReachForce , a leader in B2B data cleansing and lead scoring solutions for marketers. The two companies partnered to create a campaign differentiating ReachForce to conference attendees at the 2013 Marketo Summit. The campaign combined ReachForce’s valuable product with LeadMD’s extensive knowledge of marketing automation best practices to intrigue ReachForce prospects to come to the event booth and learn more.
“LeadMD encouraged us to try a new take on the traditional event email,” said Mary Firme, director of marketing for ReachForce. “The goal of this initiative was to amuse and – more importantly – engage the recipients while drumming up interest in ReachForce’s solutions. Based on the results and this award, it clearly paid off.”
“The fact that we won this award with such a non-traditional approach really shows that innovation gets results,” said Justin Gray, LeadMD CEO. “Sending an email with the subject ‘Marketo Summit – Free Beer, Gold for Everyone’ might seem like a risk to traditionalists. But the results stand: The email had a 43 percent open rate, 12 recipients requested demos the day they received it, and four times as many people visited the booth as the previous year. This award really validates the thinking that led to that.”
The Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide. LeadMD and ReachForce’s engaging copywriting, coupled with this out-of-the-box campaign, centered upon authentically speaking to a specific audience. “It’s rewarding to have such impressive results from this campaign,” Gray said, “but to be recognized by fellow marketers along with those numbers really reinforces what we’re doing in partnership with great clients.”
LeadMD is a marketing services firm specializing in lead generation and marketing performance management. Founded in 2010, LeadMD is a full service marketing solution that helps marketers make sense out of marketing automation and CRM. With deep expertise in Marketo, Salesforce integration, and in how to shape a strong working funnel, LeadMD can develop, streamline, and maximize any lead generation program. For more information, please visit www.leadmd.com. Find us on: Twitter, Facebook, LinkedIn, Vimeo & YouTube. For more information, visit http://www.leadmd.com & http://navigate.leadmd.com
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