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PHOENIX, Arizona. (July 28, 2011)—In an effort to encourage community and education within the industry, LeadMD, a Phoenix-based marketing and lead generation company, has joined the Marketing Automation Institute (MAI). The organization was created by industry thought leaders, vendors and end-users as a means to provide vendor neutral curriculum, training and certification for the marketing automation industry.
“The marketing automation industry is in an iteration of reform — it is growing rapidly, but is changing just as quickly. There is a massive need for education so users can maximize their platform’s potential and get the full ROI on their investment,” said Justin Gray, CEO of LeadMD. “The MAI matches our goals of furthering the marketing industry through technology, but with an emphasis on training, best practices and a strong community of support.”
Membership to the MAI is open to any marketing or sales professional in the B2B or B2C industry that either works directly or indirectly with a marketing automation solution, or who may be looking to adopt one in the future. The organization offers curriculum for a Certified Marketing Automation Professional (CMAP) certification, which trains individuals in a number of key focal areas that are critical to daily marketing automation success.
“Our priority is to promote innovative ideas that both expand the industry as a whole, and serve to develop a rich community of marketing automation end-users, vendor partners and service providers — a goal that LeadMD supports wholly,” said Carlos Hidalgo, executive director of the MAI. “We are delighted to have LeadMD as our newest sponsor and look forward to the work we can jointly do to advance the marketing automation industry.”
The Marketing Automation Institute (MAI) is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals. Through our courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organizations realize a higher return on technology and program investments. With the support of industry thought leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe. For more information visit www.marketingautomationinstitute.com.
LeadMD is a marketing services firm specializing in lead generation and marketing performance management. Founded in 2010, LeadMD is a full service marketing solution that helps SMBs make sense out of marketing automation. With deep expertise in Marketo, Salesforce integration, and in how to shape a strong working funnel, LeadMD can develop, streamline, and maximize any lead generation program. For more information, please visit www.leadmd.com.